Market Intelligence

Worcester County, MA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Worcester County, Massachusetts, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $23.7B in deposits across 28 insured institutions and 193 branches. Bank of America, National Association is the largest deposit holder at 12.9% share. The top three banks hold 33% of deposits, which places the county in the Fragmented band. Deposits have grown 17.1% since 2020 while the branch count fell by 5.4%. It produces $48.2B of output, ranking #99 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$48.2B
#99 of 1,523
Population
888,502
#67 of 1,523
GDP per Capita
$54,210
#476 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$23.7B
#103 of 1,523
Deposits per Capita
$26,672
#522 of 1,523
Deposits per Branch
$123M
#353 of 1,523
Competitive structure
Insured Institutions
28
#114 of 1,523
Branches per 100k Pop.
21.7
#893 of 1,523
Median Deposits per Institution
$556M
The median deposits booked by a single institution in the county. #27 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.9%
of county deposits held by banks with $100M to $100B in assets. #885 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
33%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+17.1% over 5 years
$20.2B
2020
$22.8B
2021
$24.3B
2022
$23.0B
2023
$23.7B
2024
$23.7B
2025

Branches: 204 in 2020 to 193 in 2025. Institutions: 27 to 28. Top-three share: 35% to 33%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of America$3.1B12.9%11+7%
UniBank for Savings$2.4B10.3%14+22%
Berkshire Bank$2.3B9.7%12+38%
TD Bank$2.2B9.3%13+3%
Santander Bank$1.8B7.5%13+15%
Cornerstone Bank$1.3B5.6%12+29%
Fidelity Co-operative Bank$1.2B5.1%11+44%
Webster Five Cents Savings Bank$1.0B4.2%7+29%
Bankhometown$974M4.1%11+34%
Avidia Bank$640M2.7%5+8%
Rollstone Bank & Trust$594M2.5%6+30%
Clinton Savings Bank$591M2.5%8+17%
Rockland Trust Company$580M2.4%8+70%
Athol Savings Bank$558M2.4%5+31%
Savers Co-operative Bank$554M2.3%7+14%
Bay State Savings Bank$494M2.1%7+23%
Citizens Bank$485M2.0%7+14%
Middlesex Savings Bank$479M2.0%4+64%
Manufacturers and Traders Trust Company$443M1.9%6-62%
Country Bank for Savings$412M1.7%8+34%
Enterprise Bank and Trust Company$361M1.5%2+34%
Milford Federal Bank$351M1.5%3+8%
North Brookfield Savings Bank$261M1.1%4+31%
Main Street Bank$208M0.9%2-7%
Dean Co-operative Bank$128M0.5%2+48%
Millbury National Bank$114M0.5%1+29%
JPMorgan Chase Bank$85M0.4%3no 2020 presence
Charles River Bank$57M0.2%1+41%

The 28 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Boston-Worcester-Providence market

Worcester County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 6.6% of the market’s output and holds 3.6% of its deposits.

MeasureWorcester CountyShare of parent market
2024 GDP$48.2B6.6%
Deposits$23.7B3.6%
Population888,50210.4%

View the full Boston-Worcester-Providence market profile →

Recruiting in Worcester County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Worcester County.

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