Market Intelligence

Essex County, MA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Essex County, Massachusetts, a core county of the Boston-Worcester-Providence, MA-RI-NH market, holds $31.5B in deposits across 32 insured institutions and 216 branches. Salem Five Cents Savings Bank is the largest deposit holder at 15.0% share. The top three banks hold 39% of deposits, which places the county in the Fragmented band. Deposits have fallen 2.9% since 2021 while the branch count fell by 9.2%. It produced $48.4B of real gross domestic product in 2024, ranking #98 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$48.4B
#98 of 1,523
Population
826,653
#78 of 1,523
GDP per Capita
$58,501
#387 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$31.5B
#84 of 1,523
Deposits per Capita
$38,062
#220 of 1,523
Deposits per Branch
$146M
#213 of 1,523
Competitive structure
Insured Institutions
32
#81 of 1,523
Branches per 100k Pop.
26.1
#645 of 1,523
Median Deposits per Institution
$391M
The median deposits booked by a single institution in the county. #86 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
64.1%
of county deposits held by banks with $100M to $100B in assets. #865 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
39%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-2.9% over 5 years
$32.4B
2021
$33.5B
2022
$31.5B
2023
$31.1B
2024
$31.6B
2025
$31.5B
2026

Branches: 238 in 2021 to 216 in 2026. Institutions: 36 to 32. Top-three share: 33% to 39%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Salem Five Cents Savings Bank$4.7B15.0%20+43%
TD Bank$4.0B12.7%19-3%
Eastern Bank$3.6B11.3%20+2%
Institution for Savings in Newburyport and Its Vicinity$3.4B10.7%13+2%
Bank of America$2.9B9.2%11-15%
Santander Bank$2.0B6.3%15-6%
TruNorth Bank$1.4B4.4%13+4%
Rockland Trust Company$1.3B4.2%10-32%
Citizens Bank$1.1B3.6%11-2%
Newburyport Five Cents Savings Bank$909M2.9%70%
Cape Ann Savings Bank$805M2.6%4+31%
Manufacturers and Traders Trust Company$725M2.3%15-68%
Pentucket Bank$583M1.9%4+7%
Beacon Bank and Trust$480M1.5%6+6%
Haverhill Bank$457M1.5%6+8%
JPMorgan Chase Bank$417M1.3%9+729%
The National Grand Bank of Marblehead$366M1.2%2-2%
BankGloucester$304M1.0%3+1%
Everett Co-operative Bank$279M0.9%1+184%
Needham Bank$278M0.9%3-63%
Reading Co-operative Bank$250M0.8%5+75%
Marblehead Bank$229M0.7%3-12%
The Lowell Five Cent Savings Bank$228M0.7%2+4%
The Savings Bank$168M0.5%4-4%
Methuen Co-operative Bank$128M0.4%1+21%
PNC Bank$127M0.4%1+5,649%
Bank of New England$99M0.3%3-41%
Salem Co-operative Bank$84M0.3%1+16%
NorthEast Community Bank$67M0.2%1+84%
Winchester Savings Bank$56M0.2%1no 2021 presence
Eagle Bank$40M0.1%1+130%
First-Citizens Bank & Trust Company$20M0.1%1-83%

The 32 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Boston-Worcester-Providence market

Essex County is one of 18 counties that make up the Boston-Worcester-Providence, MA-RI-NH market, a Combined Statistical Area (ranked #6 of 293 U.S. markets by economic output). It produces 6.7% of the market’s output and holds 4.5% of its deposits.

MeasureEssex CountyShare of parent market
2024 GDP$48.4B6.7%
Deposits$31.5B4.5%
Population826,6539.7%

View the full Boston-Worcester-Providence market profile →

Recruiting in Essex County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Essex County.

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