Market Intelligence

Napa County, CA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Napa County, California, a core county of the San Jose-San Francisco-Oakland, CA market, holds $4.3B in deposits across 13 insured institutions and 32 branches. Wells Fargo Bank, National Association is the largest deposit holder at 18.1% share. The top three institutions hold 53.7% of deposits, which places the county in the moderately concentrated band. Deposits have fallen 11.4% since 2020 while the branch count fell by 10. It produces $11.3B of output, ranking #334 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$11.3B
#334 of 1,523
Population
132,949
#496 of 1,523
GDP per Capita
$85,098
#104 of 1,523
Deposit market
Total Deposits
$4.3B
#385 of 1,523
Deposits per Capita
$32,423
#296 of 1,523
Deposits per Branch
$135M
#259 of 1,523
Competitive structure
Insured Institutions
13
#480 of 1,523
Branches per 100k Pop.
24.1
#771 of 1,523
Median Deposits per Institution
$292M
The median deposits booked by a single institution in the county. #169 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
25.8%
of county deposits held by banks with $100M to $50B in assets. #1,298 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
53.7%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025-11.4% over 5 years
$4.9B
2020
$5.7B
2021
$6.1B
2022
$5.1B
2023
$4.6B
2024
$4.3B
2025

Branches: 42 in 2020 to 32 in 2025. Institutions: 15 to 13. Top-three share: 48.4% to 53.7%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Wells Fargo Bank$782M18.1%4-8%
JPMorgan Chase Bank$782M18.1%3-29%
Bank of America$752M17.4%30%
Umpqua Bank$404M9.4%3+6%
Bank of Marin$322M7.5%2+2%
Westamerica Bank$300M7.0%6-8%
BMO Bank$292M6.8%4-17%
Mechanics Bank$210M4.9%2-20%
Poppy Bank$189M4.4%1no 2020 presence
U.S. Bank$182M4.2%1+36%

The 10 largest of 13 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the San Jose-San Francisco-Oakland market

Napa County is one of 13 counties that make up the San Jose-San Francisco-Oakland, CA market, a Combined Statistical Area (ranked #3 of 293 U.S. markets by economic output). It produces 0.9% of the market’s output and holds 0.6% of its deposits.

MeasureNapa CountyShare of parent market
2024 GDP$11.3B0.9%
Deposits$4.3B0.6%
Population132,9491.5%

View the full San Jose-San Francisco-Oakland market profile →

Recruiting in Napa County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Napa County, on a retained basis.

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