Market Intelligence

Rankin County, MS

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Rankin County, Mississippi, a core county of the Jackson-Vicksburg-Brookhaven, MS market, holds $4.5B in deposits across 19 insured institutions and 58 branches. Trustmark Bank is the largest deposit holder at 23.7% share. The top three banks hold 55% of deposits, which places the county in the Moderate band. Deposits have grown 18.0% since 2021 while the branch count rose by 5.5%. It produced $7.9B of real gross domestic product in 2024, ranking #426 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$7.9B
#426 of 1,523
Population
162,181
#431 of 1,523
GDP per Capita
$48,465
#622 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$4.5B
#377 of 1,523
Deposits per Capita
$27,764
#501 of 1,523
Deposits per Branch
$78M
#980 of 1,523
Competitive structure
Insured Institutions
19
#244 of 1,523
Branches per 100k Pop.
35.8
#303 of 1,523
Median Deposits per Institution
$109M
The median deposits booked by a single institution in the county. #839 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
77.4%
of county deposits held by banks with $100M to $100B in assets. #627 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
55%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+18.0% over 5 years
$3.8B
2021
$4.0B
2022
$4.3B
2023
$4.4B
2024
$4.5B
2025
$4.5B
2026

Branches: 55 in 2021 to 58 in 2026. Institutions: 17 to 19. Top-three share: 56% to 55%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Trustmark Bank$1.1B23.7%9+2%
Community Bank of Mississippi$833M18.5%6+43%
BankPlus$577M12.8%5+10%
Regions Bank$503M11.2%6+5%
The Huntington National Bank$376M8.4%6+13%
PriorityOne Bank$293M6.5%4+18%
Renasant Bank$222M4.9%30%
Origin Bank$174M3.9%2+221%
The Citizens National Bank of Meridian$113M2.5%2+124%
Wells Fargo Bank$109M2.4%1+52%
Copiah Bank$73M1.6%3+22%
BankFirst Financial Services$62M1.4%1+19%
Bank of Yazoo City$29M0.6%2-2%
JPMorgan Chase Bank$29M0.6%2no 2021 presence
Peoples Bank$15M0.3%1-31%
The Bank of Forest$11M0.2%1-15%
Story Bank DBA Story Financial Partners$6M0.1%1no 2021 presence
The Citizens Bank of Philadelphia, Mississippi$6M0.1%1-76%
FSNB$1M<0.1%2-38%

The 19 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Jackson-Vicksburg-Brookhaven market

Rankin County is one of 10 counties that make up the Jackson-Vicksburg-Brookhaven, MS market, a Combined Statistical Area (ranked #85 of 293 U.S. markets by economic output). It produces 21.9% of the market’s output and holds 17.4% of its deposits.

MeasureRankin CountyShare of parent market
2024 GDP$7.9B21.9%
Deposits$4.5B17.4%
Population162,18123.6%

View the full Jackson-Vicksburg-Brookhaven market profile →

Recruiting in Rankin County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rankin County.

See how we help banks recruit commercial banking talent