Jackson-Vicksburg-Brookhaven, MS, a Combined Statistical Area, holds $23.4 billion in deposits across 36 insured institutions and 239 branches, ranking #85 of 293 U.S. markets by economic output. Trustmark National Bank is the largest deposit holder at 28.4% share. The top three institutions hold 59.8% of deposits, which places the market in the moderate band. Deposits have grown 21.1% since 2020 while the branch count fell by 6.6%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 256 in 2020 to 239 in 2025. Institutions: 34 to 36. Top-three share: 63.7% to 59.8%. Deposits per branch: $98M.
Institutions by deposits
The 36 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Hinds County | Mississippi | $12.1B | 211,888 | 33.8% | 36.0% |
| Madison County | Mississippi | $8.1B | 116,298 | 22.7% | 23.6% |
| Rankin County | Mississippi | $7.9B | 162,181 | 21.9% | 19.2% |
| Warren County | Mississippi | $2.8B | 41,759 | 7.8% | 5.2% |
| Lincoln County | Mississippi | $1.2B | 35,012 | 3.4% | 4.2% |
| Scott County | Mississippi | $1.2B | 28,073 | 3.2% | 2.8% |
| Yazoo County | Mississippi | $856M | 22,947 | 2.4% | 2.2% |
| Simpson County | Mississippi | $738M | 25,498 | 2.1% | 3.1% |
| Copiah County | Mississippi | $714M | 27,497 | 2.0% | 2.2% |
| Holmes County | Mississippi | $253M | 15,465 | 0.7% | 1.4% |
Recruiting in the Jackson-Vicksburg-Brookhaven market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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