Jackson-Vicksburg-Brookhaven, MS holds $23.4 billion in deposits across 36 insured institutions and 239 branches, ranking #85 of 293 U.S. markets by economic output. Trustmark National Bank is the largest deposit holder at 28.4% share. The top three institutions hold 59.8% of deposits, which places the market in the moderate band. Deposits have grown 21% since 2020 while the branch count fell by 17.
Deposit trend
Branches: 256 in 2020 to 239 in 2025. Institutions: 34 to 36. Top-three share: 63.7% to 59.8%. Deposits per branch: $98M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Trustmark National Bank | 6.6B | 28.4% | +8% |
| Regions Bank | 3.8B | 16.2% | +3% |
| BankPlus | 3.6B | 15.2% | +44% |
| Cadence Bank | 2.0B | 8.7% | +27% |
| Renasant Bank | 1.3B | 5.4% | +81% |
| Community Bank of Mississippi | 1.2B | 5.2% | +30% |
| PriorityOne Bank | 0.7B | 3.0% | +51% |
| FIRST COMMERCIAL BANK | 0.6B | 2.6% | +90% |
| Origin Bank | 0.5B | 2.2% | +15% |
| Peoples Bank | 0.3B | 1.4% | +14% |
The 10 largest of 36 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Hinds County | Mississippi | $12,125M | 211,888 | 33.8% |
| Madison County | Mississippi | $8,129M | 116,298 | 22.7% |
| Rankin County | Mississippi | $7,860M | 162,181 | 21.9% |
| Warren County | Mississippi | $2,796M | 41,759 | 7.8% |
| Lincoln County | Mississippi | $1,238M | 35,012 | 3.4% |
| Scott County | Mississippi | $1,161M | 28,073 | 3.2% |
| Yazoo County | Mississippi | $856M | 22,947 | 2.4% |
| Simpson County | Mississippi | $738M | 25,498 | 2.1% |
| Copiah County | Mississippi | $714M | 27,497 | 2.0% |
| Holmes County | Mississippi | $253M | 15,465 | 0.7% |
Recruiting in Jackson
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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