Madison County, Mississippi, a core county of the Jackson-Vicksburg-Brookhaven, MS market, holds $6.6B in deposits across 23 insured institutions and 53 branches. Trustmark Bank is the largest deposit holder at 29.2% share. The top three banks hold 62% of deposits, which places the county in the Concentrated band. Deposits have grown 45.0% since 2021 while the branch count rose by 1.9%. It produced $8.1B of real gross domestic product in 2024, ranking #414 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 52 in 2021 to 53 in 2026. Institutions: 22 to 23. Top-three share: 64% to 62%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Trustmark Bank | $1.9B | 29.2% | +81% |
| BankPlus | $1.3B | 19.3% | +46% |
| Regions Bank | $900M | 13.6% | -8% |
| Renasant Bank | $894M | 13.5% | +114% |
| Origin Bank | $352M | 5.3% | -3% |
| The Huntington National Bank | $279M | 4.2% | +7% |
| PriorityOne Bank | $132M | 2.0% | +229% |
| Wells Fargo Bank | $125M | 1.9% | +61% |
| Hancock Whitney Bank | $123M | 1.9% | +150% |
| Story Bank DBA Story Financial Partners | $119M | 1.8% | +130% |
| Community Bank of Mississippi | $116M | 1.8% | -9% |
| The Citizens National Bank of Meridian | $104M | 1.6% | +14% |
| BankFirst Financial Services | $97M | 1.5% | +2% |
| JPMorgan Chase Bank | $62M | 0.9% | no 2021 presence |
| Guaranty Bank and Trust Company | $39M | 0.6% | +1,502% |
| RiverHills Bank | $24M | 0.4% | +15% |
| Southern Bancorp Bank | $13M | 0.2% | +127% |
| The Citizens Bank of Philadelphia, Mississippi | $10M | 0.2% | -2% |
| Bank of Yazoo City | $10M | 0.1% | -10% |
| First Bank | $7M | 0.1% | -54% |
| First State Bank | $2M | <0.1% | no 2021 presence |
| FSNB | $1M | <0.1% | -44% |
| First National Banker's Bank | $0M | 0.0% | no 2021 presence |
The 23 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Jackson-Vicksburg-Brookhaven market
Madison County is one of 10 counties that make up the Jackson-Vicksburg-Brookhaven, MS market, a Combined Statistical Area (ranked #85 of 293 U.S. markets by economic output). It produces 22.7% of the market’s output and holds 25.6% of its deposits.
| Measure | Madison County | Share of parent market |
|---|---|---|
| 2024 GDP | $8.1B | 22.7% |
| Deposits | $6.6B | 25.6% |
| Population | 116,298 | 16.9% |
View the full Jackson-Vicksburg-Brookhaven market profile →
Recruiting in Madison County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County.
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