Madison County, Mississippi, a core county of the Jackson-Vicksburg-Brookhaven, MS market, holds $5.5B in deposits across 23 insured institutions and 56 branches. BankPlus is the largest deposit holder at 22.8% share. The top three institutions hold 56.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 45.2% since 2020 while the branch count rose by 3. It produces $8.1B of output, ranking #414 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 53 in 2020 to 56 in 2025. Institutions: 19 to 23. Top-three share: 63.3% to 56.6%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| BankPlus | $1.3B | 22.8% | +65% |
| Trustmark National Bank | $1.1B | 19.1% | +14% |
| Regions Bank | $810M | 14.7% | +12% |
| Renasant Bank | $753M | 13.7% | +111% |
| Cadence Bank | $425M | 7.7% | +87% |
| Origin Bank | $329M | 6.0% | -6% |
| PriorityOne Bank | $127M | 2.3% | +381% |
| Wells Fargo Bank, National Association | $124M | 2.2% | +94% |
| Hancock Whitney Bank | $114M | 2.1% | no 2020 presence |
| Community Bank of Mississippi | $108M | 1.9% | -9% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Jackson-Vicksburg-Brookhaven market
Madison County is one of 10 counties that make up the Jackson-Vicksburg-Brookhaven, MS market, a Combined Statistical Area (ranked #85 of 293 U.S. markets by economic output). It produces 22.7% of the market’s output and holds 23.6% of its deposits.
| Measure | Madison County | Share of Jackson-Vicksburg-Brookhaven market |
|---|---|---|
| 2024 GDP | $8.1B | 22.7% |
| Deposits | $5.5B | 23.6% |
| Population | 116,298 | 16.9% |
View the full Jackson-Vicksburg-Brookhaven market profile →
Recruiting in Madison County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County, on a retained basis.
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