Market Intelligence

Hinds County, MS

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Hinds County, Mississippi, a core county of the Jackson-Vicksburg-Brookhaven, MS market, holds $8.4B in deposits across 16 insured institutions and 61 branches. Trustmark National Bank is the largest deposit holder at 40.4% share. The top three institutions hold 78.0% of deposits, which places the county in the concentrated band. Deposits have grown 3.5% since 2020 while the branch count fell by 14. It produces $12.1B of output, ranking #321 of the 1,523 counties within a CSA or MSA by economic output.

Economic scale
2024 Real GDP
$12.1B
#321 of 1,523
Population
211,888
#338 of 1,523
GDP per Capita
$57,224
#415 of 1,523
Deposit market
Total Deposits
$8.4B
#227 of 1,523
Deposits per Capita
$39,790
#185 of 1,523
Deposits per Branch
$138M
#240 of 1,523
Competitive structure
Insured Institutions
16
#334 of 1,523
Branches per 100k Pop.
28.8
#528 of 1,523
Median Deposits per Institution
$71M
The median deposits booked by a single institution in the county. #1,191 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.3%
of county deposits held by banks with $100M to $50B in assets. #761 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
78.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+3.5% over 5 years
$8.1B
2020
$8.3B
2021
$7.6B
2022
$8.6B
2023
$8.2B
2024
$8.4B
2025

Branches: 75 in 2020 to 61 in 2025. Institutions: 16 to 16. Top-three share: 79.0% to 78.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Trustmark National Bank$3.4B40.4%12-3%
Regions Bank$2.0B24.3%12-4%
BankPlus$1.1B13.3%8+39%
Cadence Bank$758M9.0%7+1%
FIRST COMMERCIAL BANK$508M6.0%1+70%
Merchants and Planters Bank$141M1.7%5+56%
Renasant Bank$133M1.6%3+204%
Community Bank of Mississippi$74M0.9%2-14%
Wells Fargo Bank$68M0.8%1-78%
JPMorgan Chase Bank$54M0.6%2no 2020 presence

The 10 largest of 16 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Jackson-Vicksburg-Brookhaven market

Hinds County is one of 10 counties that make up the Jackson-Vicksburg-Brookhaven, MS market, a Combined Statistical Area (ranked #85 of 293 U.S. markets by economic output). It produces 33.8% of the market’s output and holds 36.0% of its deposits.

MeasureHinds CountyShare of parent market
2024 GDP$12.1B33.8%
Deposits$8.4B36.0%
Population211,88830.9%

View the full Jackson-Vicksburg-Brookhaven market profile →

Recruiting in Hinds County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Hinds County, on a retained basis.

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