Market Intelligence

Roanoke County, VA

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Roanoke, VA › Roanoke County

Roanoke County, Virginia, a core county of the Roanoke, VA market, holds $2.6B in deposits across 10 insured institutions and 25 branches. Wells Fargo Bank is the largest deposit holder at 32.9% share. The top three banks hold 68% of deposits, which places the county in the Concentrated band. Deposits have grown 3.7% since 2021 while the branch count fell by 16.7%. It produced $5.1B of real gross domestic product in 2024, ranking #591 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$5.1B
#591 of 1,523
Population
97,150
#632 of 1,523
GDP per Capita
$52,143
#522 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$2.6B
#554 of 1,523
Deposits per Capita
$27,092
#532 of 1,523
Deposits per Branch
$105M
#562 of 1,523
Competitive structure
Insured Institutions
10
#710 of 1,523
Branches per 100k Pop.
25.7
#668 of 1,523
Median Deposits per Institution
$165M
The median deposits booked by a single institution in the county. #462 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
33.9%
of county deposits held by banks with $100M to $100B in assets. #1,275 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
68%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+3.7% over 5 years
$2.5B
2021
$2.9B
2022
$2.9B
2023
$3.4B
2024
$2.6B
2025
$2.6B
2026

Branches: 30 in 2021 to 25 in 2026. Institutions: 12 to 10. Top-three share: 60% to 68%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Wells Fargo Bank$865M32.9%2+172%
Truist Bank$565M21.5%4-1%
Atlantic Union Bank$357M13.6%3-8%
Bank of Botetourt$198M7.5%4+56%
First-Citizens Bank & Trust Company$180M6.8%2+6%
Carter Bank & Trust$149M5.7%2+35%
HomeTrust Bank$133M5.1%2-22%
Pinnacle Bank$131M5.0%3-79%
Skyline National Bank$32M1.2%1+6%
Bank of the James$22M0.8%2+42%

The 10 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Roanoke market

Roanoke County is one of 6 counties that make up the Roanoke, VA market, a Metropolitan Statistical Area (ranked #145 of 293 U.S. markets by economic output). It produces 28.8% of the market’s output and holds 28.8% of its deposits.

MeasureRoanoke CountyShare of parent market
2024 GDP$5.1B28.8%
Deposits$2.6B28.8%
Population97,15030.7%

View the full Roanoke market profile →

Recruiting in Roanoke County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Roanoke County.

See how we help banks recruit commercial banking talent