Roanoke city, Virginia, a core county of the Roanoke, VA market, holds $3.5B in deposits across 14 insured institutions and 30 branches. Truist Bank is the largest deposit holder at 45.9% share. The top three banks hold 78% of deposits, which places the county in the Concentrated band. Deposits have fallen 30.7% since 2021 while the branch count rose by 3.4%. It produced $7.9B of real gross domestic product in 2024, ranking #422 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 29 in 2021 to 30 in 2026. Institutions: 10 to 14. Top-three share: 89% to 78%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $1.6B | 45.9% | -28% |
| Pinnacle Bank | $713M | 20.6% | +1,139% |
| Wells Fargo Bank | $409M | 11.8% | -80% |
| Atlantic Union Bank | $203M | 5.9% | -37% |
| First-Citizens Bank & Trust Company | $179M | 5.2% | -9% |
| HomeTrust Bank | $171M | 4.9% | +90% |
| CNB Bank | $94M | 2.7% | no 2021 presence |
| Carter Bank & Trust | $47M | 1.4% | -44% |
| Skyline National Bank | $17M | 0.5% | -3% |
| The National Bank of Blacksburg | $12M | 0.4% | no 2021 presence |
| Woodforest National Bank | $12M | 0.3% | +46% |
| First Bank | $11M | 0.3% | no 2021 presence |
| Bank of Botetourt | $2M | 0.1% | no 2021 presence |
| Citizens and Farmers Bank | <$1M | <0.1% | no 2021 presence |
The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Roanoke market
Roanoke city is one of 6 counties that make up the Roanoke, VA market, a Metropolitan Statistical Area (ranked #145 of 293 U.S. markets by economic output). It produces 45.2% of the market’s output and holds 37.8% of its deposits.
| Measure | Roanoke city | Share of parent market |
|---|---|---|
| 2024 GDP | $7.9B | 45.2% |
| Deposits | $3.5B | 37.8% |
| Population | 99,111 | 31.3% |
View the full Roanoke market profile →
Recruiting in Roanoke city
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Roanoke city.
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