Roanoke, VA holds $8.7 billion in deposits across 16 insured institutions and 95 branches, ranking #145 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 28.0% share. The top three institutions hold 57.1% of deposits, which places the market in the moderate band.
Deposit trend
Branches: 105 in 2020 to 95 in 2025. Institutions: 15 to 16. Top-three share: 63.6% to 57.1%. Deposits per branch: $91M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | 2.4B | 28.0% | -1% |
| Wells Fargo Bank | 1.5B | 17.7% | -26% |
| Atlantic Union Bank | 1.0B | 11.4% | +114% |
| Pinnacle Bank | 0.9B | 10.3% | +18% |
| Bank of Botetourt | 0.6B | 7.2% | +49% |
| Carter Bank & Trust | 0.6B | 7.0% | +15% |
| First-Citizens Bank & Trust Company | 0.5B | 5.6% | +27% |
| HomeTrust Bank | 0.3B | 3.8% | +25% |
| CNB Bank | 0.3B | 2.9% | new since 2020 |
| First Bank | 0.2B | 2.4% | new since 2020 |
The 10 largest of 16 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Roanoke city | Virginia | $7,947M | 99,111 | 45.2% |
| Roanoke County | Virginia | $5,066M | 97,150 | 28.8% |
| Franklin County | Virginia | $1,668M | 55,526 | 9.5% |
| Botetourt County | Virginia | $1,450M | 34,144 | 8.2% |
| Salem city | Virginia | $1,346M | 25,816 | 7.7% |
| Craig County | Virginia | $108M | 4,800 | 0.6% |
Recruiting in Roanoke
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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