Roanoke, VA, a Metropolitan Statistical Area, holds $9.2 billion in deposits across 17 insured institutions and 93 branches, and ranks #145 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 30.9% share. The top three banks hold 58% of deposits, which places the market in the Moderate band. Deposits have declined 11.1% since 2021 while the branch count fell by 4.1%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 97 in 2021 to 93 in 2026. Institutions: 15 to 17. Top-three share: 66% to 58%. Average deposits per branch: $98M.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Truist Bank | $2.8B | 30.9% | -17% |
| Wells Fargo Bank | $1.5B | 16.5% | -41% |
| Atlantic Union Bank | $1.0B | 11.1% | -14% |
| Pinnacle Bank | $888M | 9.7% | +12% |
| Bank of Botetourt | $659M | 7.2% | +39% |
| Carter Bank & Trust | $557M | 6.1% | -2% |
| First-Citizens Bank & Trust Company | $516M | 5.6% | +13% |
| HomeTrust Bank | $340M | 3.7% | +14% |
| CNB Bank | $309M | 3.4% | no 2021 presence |
| First Bank | $216M | 2.4% | -9% |
| First Horizon Bank | $140M | 1.5% | -28% |
| Farmers & Merchants Bank of Craig County | $77M | 0.8% | +21% |
| Skyline National Bank | $49M | 0.5% | +3% |
| Bank of the James | $24M | 0.3% | +52% |
| Woodforest National Bank | $15M | 0.2% | +20% |
| The National Bank of Blacksburg | $12M | 0.1% | no 2021 presence |
| Citizens and Farmers Bank | <$1M | <0.1% | no 2021 presence |
The 17 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Roanoke city | Virginia | $7.9B | 99,111 | 45.2% | 37.8% |
| Roanoke County | Virginia | $5.1B | 97,150 | 28.8% | 28.8% |
| Franklin County | Virginia | $1.7B | 55,526 | 9.5% | 13.2% |
| Botetourt County | Virginia | $1.4B | 34,144 | 8.2% | 7.7% |
| Salem city | Virginia | $1.3B | 25,816 | 7.7% | 11.7% |
| Craig County | Virginia | $108M | 4,800 | 0.6% | 0.8% |
Recruiting in the Roanoke market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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