Market Intelligence

Rowan County, NC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Rowan County, North Carolina, a county in the Charlotte-Concord, NC-SC market, holds $1.9B in deposits across 13 insured institutions and 25 branches. Farmers & Merchants Bank is the largest deposit holder at 31.1% share. The top three institutions hold 58.3% of deposits, which places the county in the moderately concentrated band. Deposits have grown 19.3% since 2020 while the branch count fell by 7.4%. It produces $6.1B of output, ranking #524 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.1B
#524 of 1,523
Population
155,096
#454 of 1,523
GDP per Capita
$39,207
#925 of 1,523
Deposit market
Total Deposits
$1.9B
#669 of 1,523
Deposits per Capita
$12,319
#1,332 of 1,523
Deposits per Branch
$76M
#969 of 1,523
Competitive structure
Insured Institutions
13
#487 of 1,523
Branches per 100k Pop.
16.1
#1,232 of 1,523
Median Deposits per Institution
$96M
The median deposits booked by a single institution in the county. #929 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.9%
of county deposits held by banks with $100M to $50B in assets. #1,023 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
58.3%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total county deposits (nominal), 2020 to 2025+19.3% over 5 years
$1.6B
2020
$1.8B
2021
$1.9B
2022
$1.9B
2023
$1.9B
2024
$1.9B
2025

Branches: 27 in 2020 to 25 in 2025. Institutions: 13 to 13. Top-three share: 63.6% to 58.3%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
Farmers & Merchants Bank$594M31.1%9+22%
Wells Fargo Bank$315M16.5%2+11%
Truist Bank$205M10.7%2-18%
Bank OZK$122M6.4%1+111%
Bank of America$113M5.9%1+13%
SouthState Bank$102M5.4%2+9%
Fifth Third Bank$96M5.0%1+151%
First Horizon Bank$95M5.0%2+23%
Pinnacle Bank$88M4.6%1+35%
First Bank$80M4.2%1+24%
The Fidelity Bank$51M2.7%1+67%
First National Bank of Pennsylvania$43M2.2%1-15%
Woodforest National Bank$6M0.3%1+26%

The 13 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Charlotte-Concord market

Rowan County is one of 18 counties that make up the Charlotte-Concord, NC-SC market, a Combined Statistical Area (ranked #19 of 293 U.S. markets by economic output). It produces 2.5% of the market’s output and holds 0.4% of its deposits.

MeasureRowan CountyShare of parent market
2024 GDP$6.1B2.5%
Deposits$1.9B0.4%
Population155,0964.4%

View the full Charlotte-Concord market profile →

Recruiting in Rowan County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rowan County.

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