Market Intelligence

Union County, NC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Union County, North Carolina, a core county of the Charlotte-Concord, NC-SC market, holds $3.4B in deposits across 12 insured institutions and 32 branches. Truist Bank is the largest deposit holder at 30.4% share. The top three institutions hold 58.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 18.5% since 2020 while the branch count fell by 7. It produces $10.0B of output, ranking #356 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$10.0B
#356 of 1,523
Total Deposits
$3.4B
#456 of 1,523
Population
267,674
#276 of 1,523
GDP per Capita
$37,457
#981 of 1,523
Insured Institutions
12
#551 of 1,523
Deposits per Branch
$105M
#522 of 1,523
Deposits per Capita
$12,547
#1,323 of 1,523
Branches per 100k Pop.
12.0
#1,409 of 1,523
Median Institution Size
$201M
Median deposits of the institutions operating in the county. #332 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
12.2%
of market deposits held by banks with $100M to $50B in assets. #1,454 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
58.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+18.5% over 5 years
$2.8B
2020
$3.2B
2021
$3.6B
2022
$3.6B
2023
$3.4B
2024
$3.4B
2025

Branches: 39 in 2020 to 32 in 2025. Institutions: 12 to 12. Top-three share: 63.2% to 58.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$1.0B30.4%7-2%
First-Citizens Bank & Trust Company$529M15.7%4+56%
Wells Fargo Bank, National Association$403M12.0%3-1%
Fifth Third Bank, National Association$400M11.9%3+42%
Bank of America, National Association$302M9.0%3+19%
First National Bank of Pennsylvania$232M6.9%2-6%
American Bank of the Carolinas$171M5.1%3+347%
Pinnacle Bank$139M4.1%1+79%
SouthState Bank, National Association$117M3.5%3-1%
PNC Bank, National Association$23M0.7%1+29%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Charlotte-Concord market

Union County is one of 18 counties that make up the Charlotte-Concord, NC-SC market, a Combined Statistical Area (ranked #19 of 293 U.S. markets by economic output). It produces 4.1% of the market’s output and holds 0.7% of its deposits.

MeasureUnion CountyShare of Charlotte-Concord market
2024 GDP$10.0B4.1%
Deposits$3.4B0.7%
Population267,6747.6%

View the full Charlotte-Concord market profile →

Recruiting in Union County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Union County, on a retained basis.

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