Market Intelligence

Shelby County, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Shelby County, Tennessee, a core county of the Memphis-Clarksdale-Forrest City, TN-MS-AR market, holds $36.2B in deposits across 33 insured institutions and 203 branches. First Horizon Bank is the largest deposit holder at 47.0% share. The top three banks hold 65% of deposits, which places the county in the Concentrated band. Deposits have grown 11.0% since 2021 while the branch count fell by 7.7%. It produced $68.0B of real gross domestic product in 2024, ranking #62 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$68.0B
#62 of 1,523
Population
910,226
#65 of 1,523
GDP per Capita
$74,701
#161 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$36.2B
#77 of 1,523
Deposits per Capita
$39,764
#195 of 1,523
Deposits per Branch
$178M
#127 of 1,523
Competitive structure
Insured Institutions
33
#76 of 1,523
Branches per 100k Pop.
22.3
#862 of 1,523
Median Deposits per Institution
$318M
The median deposits booked by a single institution in the county. #146 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
68.6%
of county deposits held by banks with $100M to $100B in assets. #794 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
65%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+11.0% over 5 years
$32.6B
2021
$32.4B
2022
$31.6B
2023
$30.6B
2024
$31.8B
2025
$36.2B
2026

Branches: 220 in 2021 to 203 in 2026. Institutions: 34 to 33. Top-three share: 62% to 65%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First Horizon Bank$17.0B47.0%28+23%
Regions Bank$3.9B10.7%29-14%
Pinnacle Bank$2.7B7.6%7+61%
Bank of America$1.8B5.0%11-8%
Independent Bank$1.6B4.5%9+55%
Truist Bank$1.3B3.7%15-31%
The Huntington National Bank$962M2.7%9+79%
Financial Federal Bank$880M2.4%1+35%
Paragon Bank$605M1.7%4+47%
Renasant Bank$504M1.4%6-34%
Trustmark Bank$502M1.4%12+6%
Wells Fargo Bank$491M1.4%6-33%
Simmons Bank$484M1.3%9-66%
Bank of Bartlett$466M1.3%7+11%
Commercial Bank & Trust Co.$335M0.9%2-2%
Bank3$320M0.9%2+26%
The Park National Bank$318M0.9%5+27%
BankTennessee$311M0.9%5+23%
Patriot Bank$239M0.7%5+8%
FirstBank$219M0.6%1+28%
Planters Bank & Trust Company$191M0.5%1-40%
The Bank of Fayette County$186M0.5%2+326%
Guaranty Bank and Trust Company$180M0.5%2+34%
JPMorgan Chase Bank$161M0.4%9no 2021 presence
ServisFirst Bank$113M0.3%1no 2021 presence
INSOUTH Bank$93M0.3%2+15%
Liberty Bank and Trust Company$89M0.2%1-13%
Story Bank DBA Story Financial Partners$60M0.2%1no 2021 presence
Evolve Bank & Trust$53M0.1%1-6%
Community Bank of Mississippi$24M0.1%1+86%
First National Bank of Eastern Arkansas$20M0.1%2+331%
FSNB$10M<0.1%6-32%
Decatur County Bank$9M<0.1%1no 2021 presence

The 33 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Memphis-Clarksdale-Forrest City market

Shelby County is one of 11 counties that make up the Memphis-Clarksdale-Forrest City, TN-MS-AR market, a Combined Statistical Area (ranked #46 of 293 U.S. markets by economic output). It produces 81.2% of the market’s output and holds 76.5% of its deposits.

MeasureShelby CountyShare of parent market
2024 GDP$68.0B81.2%
Deposits$36.2B76.5%
Population910,22665.8%

View the full Memphis-Clarksdale-Forrest City market profile →

Recruiting in Shelby County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Shelby County.

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