Market Intelligence

Tunica County, MS

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Tunica County, Mississippi, a county in the Memphis-Clarksdale-Forrest City, TN-MS-AR market, holds $165M in deposits across 3 insured institutions and 4 branches. First Security Bank is the largest deposit holder at 56.3% share. The top three institutions hold 100.0% of deposits, which places the county in the concentrated band. Deposits have grown 13.6% since 2020. It produces $568M of output, ranking #1,329 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$568M
#1,329 of 1,523
Total Deposits
$165M
#1,433 of 1,523
Population
8,819
#1,461 of 1,523
GDP per Capita
$64,444
#270 of 1,523
Insured Institutions
3
#1,401 of 1,523
Deposits per Branch
$41M
#1,457 of 1,523
Deposits per Capita
$18,687
#960 of 1,523
Branches per 100k Pop.
45.4
#153 of 1,523
Median Institution Size
$38M
Median deposits of the institutions operating in the county. #1,472 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
100.0%
of market deposits held by banks with $100M to $50B in assets. #187 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
100.0%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+13.6% over 5 years
$145M
2020
$179M
2021
$194M
2022
$172M
2023
$160M
2024
$165M
2025

Branches: 4 in 2020 to 4 in 2025. Institutions: 3 to 3. Top-three share: 100.0% to 100.0%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First Security Bank$93M56.3%2+28%
Planters Bank & Trust Company$38M23.1%1-9%
Citizens Bank & Trust Co.$34M20.6%1+10%

The 3 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Memphis-Clarksdale-Forrest City market

Tunica County is one of 11 counties that make up the Memphis-Clarksdale-Forrest City, TN-MS-AR market, a Combined Statistical Area (ranked #46 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.4% of its deposits.

MeasureTunica CountyShare of Memphis-Clarksdale-Forrest City market
2024 GDP$568M0.7%
Deposits$165M0.4%
Population8,8190.6%

View the full Memphis-Clarksdale-Forrest City market profile →

Recruiting in Tunica County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Tunica County, on a retained basis.

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