DeSoto County, Mississippi, a core county of the Memphis-Clarksdale-Forrest City, TN-MS-AR market, holds $4.5B in deposits across 20 insured institutions and 59 branches. The Huntington National Bank is the largest deposit holder at 24.4% share. The top three banks hold 49% of deposits, which places the county in the Moderate band. Deposits have grown 19.1% since 2021 while the branch count fell by 4.8%. It produced $7.3B of real gross domestic product in 2024, ranking #452 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 62 in 2021 to 59 in 2026. Institutions: 18 to 20. Top-three share: 52% to 49%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| The Huntington National Bank | $1.1B | 24.4% | +9% |
| Renasant Bank | $640M | 14.1% | +35% |
| Regions Bank | $456M | 10.0% | +7% |
| First Horizon Bank | $401M | 8.8% | -19% |
| BankPlus | $395M | 8.7% | +83% |
| Trustmark Bank | $283M | 6.2% | +14% |
| Guaranty Bank and Trust Company | $217M | 4.8% | +70% |
| Community Bank of Mississippi | $198M | 4.3% | -2% |
| First Security Bank | $181M | 4.0% | +3% |
| Wells Fargo Bank | $136M | 3.0% | +85% |
| Truist Bank | $120M | 2.7% | +17% |
| The Citizens National Bank of Meridian | $110M | 2.4% | +59% |
| Planters Bank & Trust Company | $74M | 1.6% | +67% |
| Story Bank DBA Story Financial Partners | $66M | 1.4% | -12% |
| BankFirst Financial Services | $52M | 1.2% | +15% |
| JPMorgan Chase Bank | $35M | 0.8% | no 2021 presence |
| Southern Bancorp Bank | $28M | 0.6% | +33% |
| First Choice Bank | $21M | 0.5% | no 2021 presence |
| Bank3 | $19M | 0.4% | no 2021 presence |
| FSNB | $2M | 0.1% | -31% |
The 20 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Memphis-Clarksdale-Forrest City market
DeSoto County is one of 11 counties that make up the Memphis-Clarksdale-Forrest City, TN-MS-AR market, a Combined Statistical Area (ranked #46 of 293 U.S. markets by economic output). It produces 8.7% of the market’s output and holds 9.6% of its deposits.
| Measure | DeSoto County | Share of parent market |
|---|---|---|
| 2024 GDP | $7.3B | 8.7% |
| Deposits | $4.5B | 9.6% |
| Population | 197,918 | 14.3% |
View the full Memphis-Clarksdale-Forrest City market profile →
Recruiting in DeSoto County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like DeSoto County.
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