DeSoto County, Mississippi, a core county of the Memphis-Clarksdale-Forrest City, TN-MS-AR market, holds $4.5B in deposits across 19 insured institutions and 60 branches. Cadence Bank is the largest deposit holder at 29.1% share. The top three institutions hold 52.3% of deposits, which places the county in the moderately concentrated band. Deposits have grown 35.8% since 2020 while the branch count fell by 2. It produces $7.3B of output, ranking #452 of the 1,523 counties within a CSA or MSA by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 62 in 2020 to 60 in 2025. Institutions: 18 to 19. Top-three share: 52.1% to 52.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Cadence Bank | $1.3B | 29.1% | +51% |
| Renasant Bank | $621M | 13.7% | +45% |
| Regions Bank | $435M | 9.6% | +16% |
| First Horizon Bank | $411M | 9.0% | -7% |
| BankPlus | $313M | 6.9% | +73% |
| Trustmark National Bank | $288M | 6.3% | +29% |
| Community Bank of Mississippi | $200M | 4.4% | +10% |
| Guaranty Bank and Trust Company | $182M | 4.0% | +89% |
| First Security Bank | $180M | 4.0% | +18% |
| Truist Bank | $114M | 2.5% | +38% |
The 10 largest of 19 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Memphis-Clarksdale-Forrest City market
DeSoto County is one of 11 counties that make up the Memphis-Clarksdale-Forrest City, TN-MS-AR market, a Combined Statistical Area (ranked #46 of 293 U.S. markets by economic output). It produces 8.7% of the market’s output and holds 10.6% of its deposits.
| Measure | DeSoto County | Share of parent market |
|---|---|---|
| 2024 GDP | $7.3B | 8.7% |
| Deposits | $4.5B | 10.6% |
| Population | 197,918 | 14.3% |
View the full Memphis-Clarksdale-Forrest City market profile →
Recruiting in DeSoto County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like DeSoto County, on a retained basis.
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