Market Intelligence

St. Joseph County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

St. Joseph County, Michigan, a core county of the Kalamazoo-Battle Creek-Portage, MI market, holds $1.0B in deposits across 8 insured institutions and 22 branches. Sturgis Bank & Trust Company is the largest deposit holder at 38.3% share. The top three institutions hold 72.4% of deposits, which places the county in the concentrated band. Deposits have grown 16.6% since 2020 while the branch count fell by 1. It produces $2.3B of output, ranking #880 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.3B
#880 of 1,523
Total Deposits
$1.0B
#929 of 1,523
Population
60,968
#836 of 1,523
GDP per Capita
$37,459
#980 of 1,523
Insured Institutions
8
#910 of 1,523
Deposits per Branch
$46M
#1,416 of 1,523
Deposits per Capita
$16,676
#1,088 of 1,523
Branches per 100k Pop.
36.1
#298 of 1,523
Median Institution Size
$67M
Median deposits of the institutions operating in the county. #1,228 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
80.4%
of market deposits held by banks with $100M to $50B in assets. #502 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
72.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+16.6% over 5 years
$872M
2020
$990M
2021
$1.0B
2022
$1.0B
2023
$1.0B
2024
$1.0B
2025

Branches: 23 in 2020 to 22 in 2025. Institutions: 9 to 8. Top-three share: 66.4% to 72.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Sturgis Bank & Trust Company$389M38.3%6+21%
Southern Michigan Bank & Trust$242M23.8%6+52%
Century Bank and Trust$105M10.3%4+7%
Fifth Third Bank, National Association$68M6.7%1+36%
The Huntington National Bank$67M6.6%1-7%
Flagstar Bank, National Association$65M6.4%2+22%
Horizon Bank$52M5.1%1-23%
Farmers State Bank$29M2.8%1+47%

The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Kalamazoo-Battle Creek-Portage market

St. Joseph County is one of 3 counties that make up the Kalamazoo-Battle Creek-Portage, MI market, a Combined Statistical Area (ranked #107 of 293 U.S. markets by economic output). It produces 8.7% of the market’s output and holds 14.6% of its deposits.

MeasureSt. Joseph CountyShare of Kalamazoo-Battle Creek-Portage market
2024 GDP$2.3B8.7%
Deposits$1.0B14.6%
Population60,96813.3%

View the full Kalamazoo-Battle Creek-Portage market profile →

Recruiting in St. Joseph County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like St. Joseph County, on a retained basis.

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