Market Intelligence

Kalamazoo County, MI

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Kalamazoo County, Michigan, a core county of the Kalamazoo-Battle Creek-Portage, MI market, holds $4.6B in deposits across 14 insured institutions and 44 branches. Fifth Third Bank, National Association is the largest deposit holder at 22.0% share. The top three institutions hold 52.9% of deposits, which places the county in the moderately concentrated band. Deposits have grown 10.8% since 2020 while the branch count fell by 9. It produces $16.5B of output, ranking #245 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$16.5B
#245 of 1,523
Total Deposits
$4.6B
#364 of 1,523
Population
263,795
#281 of 1,523
GDP per Capita
$62,690
#300 of 1,523
Insured Institutions
14
#416 of 1,523
Deposits per Branch
$104M
#537 of 1,523
Deposits per Capita
$17,359
#1,045 of 1,523
Branches per 100k Pop.
16.7
#1,195 of 1,523
Median Institution Size
$257M
Median deposits of the institutions operating in the county. #213 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
31.3%
of market deposits held by banks with $100M to $50B in assets. #1,218 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
52.9%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+10.8% over 5 years
$4.1B
2020
$4.4B
2021
$4.7B
2022
$4.2B
2023
$4.5B
2024
$4.6B
2025

Branches: 53 in 2020 to 44 in 2025. Institutions: 15 to 14. Top-three share: 58.2% to 52.9%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Fifth Third Bank, National Association$1.0B22.0%6+28%
PNC Bank, National Association$829M18.1%6-26%
First National Bank of Michigan$585M12.8%3+16%
Mercantile Bank$435M9.5%3+86%
Old National Bank$355M7.8%3+39%
JPMorgan Chase Bank, National Association$336M7.3%2+38%
The Huntington National Bank$262M5.7%4-26%
Comerica Bank$252M5.5%5-5%
Southern Michigan Bank & Trust$128M2.8%2+123%
Flagstar Bank, National Association$105M2.3%2+30%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Kalamazoo-Battle Creek-Portage market

Kalamazoo County is one of 3 counties that make up the Kalamazoo-Battle Creek-Portage, MI market, a Combined Statistical Area (ranked #107 of 293 U.S. markets by economic output). It produces 62.9% of the market’s output and holds 65.9% of its deposits.

MeasureKalamazoo CountyShare of Kalamazoo-Battle Creek-Portage market
2024 GDP$16.5B62.9%
Deposits$4.6B65.9%
Population263,79557.6%

View the full Kalamazoo-Battle Creek-Portage market profile →

Recruiting in Kalamazoo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Kalamazoo County, on a retained basis.

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