Market Intelligence

Winchester city, VA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Winchester city, Virginia, a core county of the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, holds $1.6B in deposits across 10 insured institutions and 15 branches. Truist Bank is the largest deposit holder at 32.1% share. The top three institutions hold 66.8% of deposits, which places the county in the concentrated band. Deposits have fallen 13.2% since 2020 while the branch count fell by 5. It produces $1.7B of output, ranking #1,004 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.7B
#1,004 of 1,523
Total Deposits
$1.6B
#726 of 1,523
Population
28,272
#1,180 of 1,523
GDP per Capita
$58,772
#381 of 1,523
Insured Institutions
10
#732 of 1,523
Deposits per Branch
$109M
#480 of 1,523
Deposits per Capita
$58,060
#63 of 1,523
Branches per 100k Pop.
53.1
#80 of 1,523
Median Institution Size
$113M
Median deposits of the institutions operating in the county. #782 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
56.0%
of market deposits held by banks with $100M to $50B in assets. #888 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
66.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-13.2% over 5 years
$1.9B
2020
$2.1B
2021
$2.4B
2022
$2.3B
2023
$2.2B
2024
$1.6B
2025

Branches: 20 in 2020 to 15 in 2025. Institutions: 9 to 10. Top-three share: 71.2% to 66.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$526M32.1%3-34%
Bank Of Clarke$346M21.1%2+74%
First Bank$225M13.7%1+22%
Wells Fargo Bank, National Association$153M9.3%1-55%
Burke & Herbert Bank & Trust Company$150M9.1%1no 2020 presence
United Bank$75M4.6%1-39%
First-Citizens Bank & Trust Company$43M2.6%1+73%
Virginia National Bank$41M2.5%1+31%
Farmers & Merchants Bank$41M2.5%3no 2020 presence
City National Bank of West Virginia$40M2.5%1-7%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Washington-Baltimore-Arlington market

Winchester city is one of 42 counties that make up the Washington-Baltimore-Arlington, DC-MD-VA-WV-PA market, a Combined Statistical Area (ranked #4 of 293 U.S. markets by economic output). It produces 0.2% of the market’s output and holds 0.4% of its deposits.

MeasureWinchester cityShare of Washington-Baltimore-Arlington market
2024 GDP$1.7B0.2%
Deposits$1.6B0.4%
Population28,2720.3%

View the full Washington-Baltimore-Arlington market profile →

Recruiting in Winchester city

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Winchester city, on a retained basis.

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