Market Intelligence

Eugene-Springfield, OR

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Eugene-Springfield, OR

Eugene-Springfield, OR, a Metropolitan Statistical Area, holds $6.7 billion in deposits across 14 insured institutions and 54 branches, ranking #143 of 293 U.S. markets by economic output. Umpqua Bank is the largest deposit holder at 21.9% share. The top three institutions hold 49.0% of deposits, which places the market in the moderate band.

Economic scale
2024 Real GDP
$18.4B
#143 of 293
Population
382K
#134 of 293
GDP per Capita
$48,123
#202 of 293
Deposit market
Total Deposits
$6.7B
#159 of 293
Deposits per Capita
$17,558
#255 of 293
Deposits per Branch
$124M
#92 of 293
Competitive structure
Insured Institutions
14
#208 of 293
Branches per 100k Pop.
14.2
#271 of 293
Median Deposits per Institution
$462M
The median deposits booked by a single institution in the market. #30 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
31.4%
of market deposits held by banks with $100M to $50B in assets. #233 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderate
49%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +2.3% over 5 years
$6.5B
2020
$7.4B
2021
$7.5B
2022
$6.7B
2023
$6.7B
2024
$6.7B
2025

Branches: 71 in 2020 to 54 in 2025. Institutions: 13 to 14. Top-three share: 45.9% to 49.0%. Deposits per branch: $124M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
Umpqua Bank$1.5B21.9%8-25%
U.S. Bank$1.1B16.7%11+8%
Summit Bank$0.7B10.4%1+55%
Wells Fargo Bank$0.6B9.5%40%
JPMorgan Chase Bank$0.6B8.9%4+20%
Banner Bank$0.6B8.7%8+16%
Oregon Pacific Banking Company dba Oregon Pacific Bank$0.5B7.5%2+37%
Bank of America$0.4B6.3%2-6%
KeyBank$0.4B5.4%60%
Washington Federal Bank$0.1B1.6%2-2%
First Interstate Bank$98M1.5%2+1%
Citizens Bank$76M1.1%2-9%
Heritage Bank$31M0.5%1no 2020 presence
People's Bank of Commerce$9M0.1%1no 2020 presence

The 14 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Lane CountyOregon$18.4B381,584100.0%100.0%

Recruiting in the Eugene-Springfield market

Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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