Portland-Vancouver-Salem, OR-WA holds $76.5 billion in deposits across 33 insured institutions and 485 branches, ranking #21 of 293 U.S. markets by economic output. U.S. Bank is the largest deposit holder at 23.0% share. The top three institutions hold 56.3% of deposits, which places the market in the moderate band.
Deposit trend
Branches: 613 in 2020 to 485 in 2025. Institutions: 36 to 33. Top-three share: 55.1% to 56.3%. Deposits per branch: $158M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| U.S. Bank | 17.6B | 23.0% | +9% |
| Bank of America | 14.7B | 19.3% | +4% |
| JPMorgan Chase Bank | 10.7B | 14.0% | +23% |
| Wells Fargo Bank | 10.2B | 13.4% | -20% |
| Umpqua Bank | 7.3B | 9.6% | +52% |
| KeyBank | 5.5B | 7.2% | +0% |
| BMO Bank | 1.1B | 1.4% | new since 2020 |
| Riverview Bank | 1.1B | 1.4% | +3% |
| Washington Federal Bank | 1.0B | 1.4% | +10% |
| Heritage Bank | 1.0B | 1.3% | +17% |
The 10 largest of 33 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Multnomah County | Oregon | $72,672M | 795,391 | 33.3% |
| Washington County | Oregon | $52,860M | 611,708 | 24.2% |
| Clark County | Washington | $26,085M | 532,119 | 11.9% |
| Clackamas County | Oregon | $23,939M | 426,280 | 11.0% |
| Marion County | Oregon | $18,555M | 355,777 | 8.5% |
| Cowlitz County | Washington | $5,531M | 114,885 | 2.5% |
| Linn County | Oregon | $5,398M | 132,843 | 2.5% |
| Benton County | Oregon | $5,065M | 97,728 | 2.3% |
| Yamhill County | Oregon | $4,013M | 110,024 | 1.8% |
| Polk County | Oregon | $2,458M | 90,037 | 1.1% |
| Columbia County | Oregon | $1,574M | 54,091 | 0.7% |
| Skamania County | Washington | $329M | 12,669 | 0.2% |
Recruiting in Portland
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation