Huntsville-Decatur-Albertville, AL-TN holds $20.3 billion in deposits across 51 insured institutions and 218 branches, ranking #70 of 293 U.S. markets by economic output. Regions Bank is the largest deposit holder at 20.0% share. The top three institutions hold 31.8% of deposits, which places the market in the fragmented band. Deposits have grown 20% since 2020 while the branch count fell by 11.
Deposit trend
Branches: 229 in 2020 to 218 in 2025. Institutions: 44 to 51. Top-three share: 38.3% to 31.8%. Deposits per branch: $93M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | 4.1B | 20.0% | +9% |
| ServisFirst Bank | 1.3B | 6.3% | +20% |
| Wells Fargo Bank | 1.1B | 5.5% | +18% |
| Bank Independent | 1.1B | 5.4% | +86% |
| PNC Bank | 1.1B | 5.2% | +127% |
| Cadence Bank | 1.0B | 5.1% | +166% |
| Synovus Bank | 1.0B | 4.9% | +9% |
| Citizens Bank & Trust | 0.9B | 4.3% | +64% |
| Renasant Bank | 0.8B | 4.1% | +63% |
| SouthState Bank | 0.7B | 3.5% | +66% |
The 10 largest of 51 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Madison County | Alabama | $32,237M | 433,516 | 61.1% |
| Morgan County | Alabama | $6,619M | 126,483 | 12.5% |
| Limestone County | Alabama | $5,498M | 122,928 | 10.4% |
| Marshall County | Alabama | $4,083M | 103,537 | 7.7% |
| DeKalb County | Alabama | $2,384M | 74,085 | 4.5% |
| Lincoln County | Tennessee | $1,326M | 36,853 | 2.5% |
| Lawrence County | Alabama | $645M | 33,843 | 1.2% |
Recruiting in Huntsville
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation