Market Intelligence

Knoxville-Morristown-Sevierville, TN

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Knoxville-Morristown-Sevierville, TN

Knoxville-Morristown-Sevierville, TN, a Combined Statistical Area, holds $33.8 billion in deposits across 45 insured institutions and 294 branches, ranking #59 of 293 U.S. markets by economic output. First Horizon Bank is the largest deposit holder at 16.3% share. The top three institutions hold 38.1% of deposits, which places the market in the fragmented band. Deposits have grown 31.2% since 2020 while the branch count fell by 12.0%.

Economic scale
2024 Real GDP
$67.9B
#59 of 293
Population
1.24M
#52 of 293
GDP per Capita
$54,918
#127 of 293
Deposit market
Total Deposits
$33.8B
#60 of 293
Deposits per Capita
$27,341
#140 of 293
Deposits per Branch
$115M
#117 of 293
Competitive structure
Insured Institutions
45
#43 of 293
Branches per 100k Pop.
23.8
#153 of 293
Median Deposits per Institution
$219M
The median deposits booked by a single institution in the market. #138 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
46.1%
of market deposits held by banks with $100M to $50B in assets. #179 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
38.1%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +31.2% over 5 years
$25.8B
2020
$30.4B
2021
$31.4B
2022
$30.9B
2023
$32.1B
2024
$33.8B
2025

Branches: 334 in 2020 to 294 in 2025. Institutions: 46 to 45. Top-three share: 43.6% to 38.1%. Deposits per branch: $115M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
First Horizon Bank$5.5B16.3%30+28%
Truist Bank$4.0B11.8%22-4%
Regions Bank$3.4B10.0%27+23%
Pinnacle Bank$3.4B9.9%7+58%
Home Federal Bank of Tennessee$2.1B6.3%23+11%
SmartBank$2.0B6.0%12+93%
Citizens National Bank$1.7B5.0%22+50%
SouthEast Bank$1.5B4.5%6+125%
Mountain Commerce Bank$1.1B3.4%2+77%
FirstBank$1.0B3.1%7+48%
Tennessee State Bank$866M2.6%17+30%
Bank of America$793M2.3%4+22%
U.S. Bank$706M2.1%13+60%
United Community Bank$675M2.0%7+30%
Commercial Bank$476M1.4%10+19%
CBBC Bank$442M1.3%7+35%
HomeTrust Bank$307M0.9%2-11%
First Century Bank$260M0.8%5+91%
Newport Federal Bank$251M0.7%2+26%
TNBank$248M0.7%5+11%
Citizens Bank$241M0.7%4+51%
Citizens Bank and Trust Company of Grainger County$235M0.7%5+24%
Community Trust Bank, Inc.$219M0.6%3+27%
Fifth Third Bank$200M0.6%2+167%
Peoples Bank of the South$188M0.6%3+29%
First Peoples Bank of Tennessee$185M0.5%5+20%
Builtwell Bank$177M0.5%4+34%
Renasant Bank$158M0.5%2+73%
First-Citizens Bank & Trust Company$158M0.5%2+83%
One Bank of Tennessee$156M0.5%4+21%
UBank$145M0.4%2+147%
Simmons Bank$142M0.4%2+25%
Andrew Johnson Bank$124M0.4%1+47%
Bank of Tennessee$114M0.3%1+15%
JPMorgan Chase Bank$97M0.3%4no 2020 presence
First US Bank$84M0.2%2+72%
Southern Bank of Tennessee$79M0.2%1+40%
First Financial Bank$76M0.2%2no 2020 presence
Hearthside Bank Corporation$55M0.2%2+95%
United Cumberland Bank$42M0.1%1+71%
Peoples Bank of East Tennessee$38M0.1%2+216%
Apex Bank$38M0.1%3no 2020 presence
The First National Bank of Oneida$25M0.1%1+27%
Old National Bank$20M0.1%1no 2020 presence
FSNB$6M0.0%5+10%

The 45 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Knox CountyTennessee$34.6B511,45350.9%57.0%
Blount CountyTennessee$7.5B143,82011.0%9.0%
Anderson CountyTennessee$6.0B82,0668.9%4.0%
Sevier CountyTennessee$5.8B101,3428.6%12.1%
Hamblen CountyTennessee$3.7B68,8435.5%4.0%
Roane CountyTennessee$2.8B57,3954.2%1.6%
Loudon CountyTennessee$2.3B63,7643.5%3.0%
Jefferson CountyTennessee$1.9B60,0242.7%2.9%
Campbell CountyTennessee$1.1B40,2901.6%2.2%
Cocke CountyTennessee$922M37,8891.4%2.4%
Grainger CountyTennessee$547M25,7390.8%0.7%
Morgan CountyTennessee$365M22,1600.5%0.5%
Union CountyTennessee$352M21,4500.5%0.8%

Recruiting in the Knoxville-Morristown-Sevierville market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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Other markets in Tennessee

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.