Knoxville-Morristown-Sevierville, TN holds $33.8 billion in deposits across 45 insured institutions and 294 branches, ranking #59 of 293 U.S. markets by economic output. First Horizon Bank is the largest deposit holder at 16.3% share. The top three institutions hold 38.1% of deposits, which places the market in the fragmented band. Deposits have grown 31% since 2020 while the branch count fell by 40.
Deposit trend
Branches: 334 in 2020 to 294 in 2025. Institutions: 46 to 45. Top-three share: 43.6% to 38.1%. Deposits per branch: $115M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Horizon Bank | 5.5B | 16.3% | +28% |
| Truist Bank | 4.0B | 11.8% | -4% |
| Regions Bank | 3.4B | 10.0% | +22% |
| Pinnacle Bank | 3.4B | 9.9% | +58% |
| Home Federal Bank of Tennessee | 2.1B | 6.3% | +11% |
| SmartBank | 2.0B | 6.0% | +93% |
| Citizens National Bank | 1.7B | 5.0% | +50% |
| SouthEast Bank | 1.5B | 4.5% | +125% |
| Mountain Commerce Bank | 1.1B | 3.4% | +77% |
| FirstBank | 1.0B | 3.1% | +48% |
The 10 largest of 45 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Knox County | Tennessee | $34,554M | 511,453 | 50.9% |
| Blount County | Tennessee | $7,456M | 143,820 | 11.0% |
| Anderson County | Tennessee | $6,010M | 82,066 | 8.9% |
| Sevier County | Tennessee | $5,817M | 101,342 | 8.6% |
| Hamblen County | Tennessee | $3,716M | 68,843 | 5.5% |
| Roane County | Tennessee | $2,827M | 57,395 | 4.2% |
| Loudon County | Tennessee | $2,348M | 63,764 | 3.5% |
| Jefferson County | Tennessee | $1,866M | 60,024 | 2.7% |
| Campbell County | Tennessee | $1,112M | 40,290 | 1.6% |
| Cocke County | Tennessee | $922M | 37,889 | 1.4% |
| Grainger County | Tennessee | $547M | 25,739 | 0.8% |
| Morgan County | Tennessee | $365M | 22,160 | 0.5% |
| Union County | Tennessee | $352M | 21,450 | 0.5% |
Recruiting in Knoxville
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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