Market Intelligence

Knoxville-Morristown-Sevierville, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Knoxville-Morristown-Sevierville, TN

Knoxville-Morristown-Sevierville, TN, a Combined Statistical Area, holds $34.1 billion in deposits across 46 insured institutions and 295 branches, and ranks #59 of 293 U.S. markets by economic output. First Horizon Bank is the largest deposit holder at 16.4% share. The top three banks hold 40% of deposits, which places the market in the Fragmented band. Deposits have grown 12.0% since 2021 while the branch count fell by 6.6%.

Economic scale
2024 Real GDP
$67.9B
#59 of 293
Population
1.24M
#52 of 293
GDP per Capita
$54,918
#127 of 293
Deposit market
Deposits (SOD, 6/30/26)
$34.1B
#60 of 293
Deposits per Capita
$27,543
#147 of 293
Deposits per Branch
$115M
#122 of 293
Competitive structure
Insured Institutions
46
#41 of 293
Branches per 100k Pop.
23.9
#153 of 293
Median Deposits per Institution
$233M
The median deposits booked by a single institution in the market. #127 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
61.1%
of market deposits held by banks with $100M to $100B in assets. #154 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
40%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +12.0% over 5 years
$30.4B
2021
$31.4B
2022
$30.9B
2023
$32.1B
2024
$33.8B
2025
$34.1B
2026

Branches: 316 in 2021 to 295 in 2026. Institutions: 46 to 46. Top-three share: 43% to 40%. Average deposits per branch: $115M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
First Horizon Bank$5.6B16.4%30+14%
Truist Bank$4.3B12.7%22-15%
Pinnacle Bank$3.6B10.5%7+48%
Regions Bank$3.2B9.4%270%
Home Federal Bank of Tennessee$2.1B6.2%230%
SmartBank$2.1B6.0%12+16%
Citizens National Bank$1.7B5.1%20+34%
SouthEast Bank$1.6B4.7%6+92%
FirstBank$1.0B3.1%7-14%
Tennessee State Bank$885M2.6%17+4%
Bank of America$784M2.3%4+3%
U.S. Bank$736M2.2%13+50%
United Community Bank$691M2.0%7+15%
Commercial Bank$498M1.5%10+16%
CBBC Bank$479M1.4%7+25%
HomeTrust Bank$312M0.9%2-15%
First Century Bank$292M0.9%6+67%
Fifth Third Bank$290M0.9%4+160%
Centennial Bank$284M0.8%2-62%
TNBank$277M0.8%5+17%
Citizens Bank$266M0.8%4+40%
Newport Federal Bank$251M0.7%2+11%
Citizens Bank and Trust Company of Grainger County$242M0.7%5+8%
Community Trust Bank, Inc.$223M0.7%3+20%
Peoples Bank of the South$190M0.6%3+17%
First Peoples Bank of Tennessee$188M0.6%5+10%
Builtwell Bank$177M0.5%4+14%
First-Citizens Bank & Trust Company$164M0.5%2+87%
Renasant Bank$160M0.5%2+57%
JPMorgan Chase Bank$159M0.5%5no 2021 presence
One Bank of Tennessee$159M0.5%4+13%
UBank$158M0.5%2+139%
Simmons Bank$153M0.4%2+24%
Bank of Tennessee$134M0.4%1+16%
Andrew Johnson Bank$124M0.4%1+29%
Southern Bank of Tennessee$85M0.2%1+44%
First US Bank$80M0.2%2+33%
First Financial Bank$75M0.2%2-20%
Apex Bank$74M0.2%3+830%
Hearthside Bank Corporation$57M0.2%2+63%
United Cumberland Bank$47M0.1%1+71%
Peoples Bank of East Tennessee$43M0.1%2+158%
Old National Bank$34M0.1%1+177%
The First National Bank of Oneida$28M0.1%1+14%
The First Bank and Trust Company$24M0.1%1no 2021 presence
FSNB$6M<0.1%3-25%

The 46 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Knox CountyTennessee$34.6B511,45350.9%55.6%
Blount CountyTennessee$7.5B143,82011.0%9.3%
Anderson CountyTennessee$6.0B82,0668.9%4.0%
Sevier CountyTennessee$5.8B101,3428.6%12.4%
Hamblen CountyTennessee$3.7B68,8435.5%4.1%
Roane CountyTennessee$2.8B57,3954.2%1.6%
Loudon CountyTennessee$2.3B63,7643.5%3.3%
Jefferson CountyTennessee$1.9B60,0242.7%3.1%
Campbell CountyTennessee$1.1B40,2901.6%2.2%
Cocke CountyTennessee$922M37,8891.4%2.3%
Grainger CountyTennessee$547M25,7390.8%0.7%
Morgan CountyTennessee$365M22,1600.5%0.5%
Union CountyTennessee$352M21,4500.5%0.8%

Recruiting in the Knoxville-Morristown-Sevierville market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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Other markets in Tennessee

All 293 markets and the 1,523 counties with a branch within a CSA or MSA are covered in the Market Intelligence resource. See the methodology for how each figure is built and when to expect updates, or the disclaimer for how this data should, and should not, be read.