Market Intelligence

Terre Haute, IN

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Terre Haute, IN

Terre Haute, IN, a Metropolitan Statistical Area, holds $3.9 billion in deposits across 8 insured institutions and 46 branches, ranking #226 of 293 U.S. markets by economic output. First Financial Bank is the largest deposit holder at 50.5% share. The top three institutions hold 77.1% of deposits, which places the market in the concentrated band. Deposits have grown 24.8% since 2020 while the branch count fell by 13.2%.

Economic scale
2024 Real GDP
$7.8B
#226 of 293
Population
169K
#216 of 293
GDP per Capita
$46,026
#223 of 293
Deposit market
Total Deposits
$3.9B
#228 of 293
Deposits per Capita
$23,044
#196 of 293
Deposits per Branch
$85M
#222 of 293
Competitive structure
Insured Institutions
8
#279 of 293
Branches per 100k Pop.
27.2
#109 of 293
Median Deposits per Institution
$315M
The median deposits booked by a single institution in the market. #76 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
75.6%
of market deposits held by banks with $100M to $50B in assets. #72 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
77.1%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +24.8% over 5 years
$3.1B
2020
$3.6B
2021
$3.7B
2022
$3.6B
2023
$3.8B
2024
$3.9B
2025

Branches: 53 in 2020 to 46 in 2025. Institutions: 9 to 8. Top-three share: 74.1% to 77.1%. Deposits per branch: $85M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
First Financial Bank$2.0B50.5%15+26%
Old National Bank$0.6B16.4%5+46%
The Hometown Savings Bank$0.4B10.3%8+26%
Fifth Third Bank$0.3B8.1%4+11%
The Riddell National Bank$0.3B8.0%5+38%
First Farmers Bank & Trust Co.$0.2B6.2%5+25%
Prospect Bank$0.0B0.5%2no 2020 presence
Woodforest National Bank$0.0B0.1%2+18%

The 8 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Vigo CountyIndiana$5.2B106,51266.5%71.1%
Vermillion CountyIndiana$885M15,48811.4%7.1%
Sullivan CountyIndiana$870M20,83111.2%9.4%
Clay CountyIndiana$853M26,41011.0%12.4%

Recruiting in the Terre Haute market

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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