Lafayette-West Lafayette-Frankfort, IN holds $6.2 billion in deposits across 24 insured institutions and 79 branches, ranking #158 of 293 U.S. markets by economic output. First Merchants Bank is the largest deposit holder at 20.8% share. The top three institutions hold 47.9% of deposits, which places the market in the moderate band. Deposits have grown 26% since 2020 while the branch count fell by 7.
Deposit trend
Branches: 86 in 2020 to 79 in 2025. Institutions: 23 to 24. Top-three share: 50.5% to 47.9%. Deposits per branch: $78M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| First Merchants Bank | 1.3B | 20.8% | +23% |
| JPMorgan Chase Bank | 1.2B | 18.8% | +13% |
| The Farmers Bank, Frankfort, Indiana | 0.5B | 8.3% | +44% |
| Centier Bank | 0.4B | 5.9% | +207% |
| Regions Bank | 0.4B | 5.7% | -12% |
| Horizon Bank | 0.3B | 5.3% | +2% |
| Old National Bank | 0.3B | 4.9% | +16% |
| The Fountain Trust Company | 0.2B | 3.3% | +108% |
| First Financial Bank | 0.2B | 3.2% | +16% |
| The Huntington National Bank | 0.2B | 3.1% | +9% |
The 10 largest of 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Tippecanoe County | Indiana | $11,169M | 190,456 | 72.8% |
| Clinton County | Indiana | $1,575M | 33,322 | 10.3% |
| White County | Indiana | $1,146M | 25,164 | 7.5% |
| Carroll County | Indiana | $728M | 20,655 | 4.7% |
| Benton County | Indiana | $462M | 8,883 | 3.0% |
| Warren County | Indiana | $271M | 8,474 | 1.8% |
Recruiting in Lafayette
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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