Market Intelligence

Lafayette-West Lafayette-Frankfort, IN

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Lafayette-West Lafayette-Frankfort, IN

Lafayette-West Lafayette-Frankfort, IN holds $6.2 billion in deposits across 24 insured institutions and 79 branches, ranking #158 of 293 U.S. markets by economic output. First Merchants Bank is the largest deposit holder at 20.8% share. The top three institutions hold 47.9% of deposits, which places the market in the moderate band. Deposits have grown 26% since 2020 while the branch count fell by 7.

$15.4B
2024 GDP
$6.2B
Deposits
24
Institutions
47.9%
Top-3 share

Deposit trend

Total market deposits, 2020 to 2025 +26.4% over 5 years
$4.9B
20
$5.6B
21
$6.1B
22
$6.0B
23
$6.1B
24
$6.2B
25

Branches: 86 in 2020 to 79 in 2025. Institutions: 23 to 24. Top-three share: 50.5% to 47.9%. Deposits per branch: $78M.

Leading institutions by deposits

InstitutionDepositsShare Branches5‑yr
First Merchants Bank1.3B20.8%9+23%
JPMorgan Chase Bank1.2B18.8%3+13%
The Farmers Bank, Frankfort, Indiana0.5B8.3%6+44%
Centier Bank0.4B5.9%5+207%
Regions Bank0.4B5.7%6-12%
Horizon Bank0.3B5.3%5+2%
Old National Bank0.3B4.9%3+16%
The Fountain Trust Company0.2B3.3%7+108%
First Financial Bank0.2B3.2%4+16%
The Huntington National Bank0.2B3.1%2+9%

The 10 largest of 24 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

CountyStateGDP PopulationShare of GDP Share of deposits
Tippecanoe CountyIndiana$11,169M190,45672.8%63.2%
Clinton CountyIndiana$1,575M33,32210.3%11.5%
White CountyIndiana$1,146M25,1647.5%11.9%
Carroll CountyIndiana$728M20,6554.7%6.5%
Benton CountyIndiana$462M8,8833.0%4.8%
Warren CountyIndiana$271M8,4741.8%2.2%

Recruiting in Lafayette

Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.

Start a confidential conversation