Market Intelligence

Boone County, IA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Boone County, Iowa, a county in the Des Moines-West Des Moines-Ames, IA market, holds $688M in deposits across 8 insured institutions and 11 branches. VISIONBANK OF IOWA is the largest deposit holder at 28.9% share. The top three institutions hold 69.2% of deposits, which places the county in the concentrated band. Deposits have grown 17.4% since 2020. It produces $993M of output, ranking #1,195 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$993M
#1,195 of 1,523
Total Deposits
$688M
#1,091 of 1,523
Population
26,799
#1,199 of 1,523
GDP per Capita
$37,054
#992 of 1,523
Insured Institutions
8
#836 of 1,523
Deposits per Branch
$63M
#1,203 of 1,523
Deposits per Capita
$25,657
#572 of 1,523
Branches per 100k Pop.
41.0
#203 of 1,523
Median Institution Size
$56M
Median deposits of the institutions operating in the county. #1,359 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
73.3%
of market deposits held by banks with $100M to $50B in assets. #620 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
69.2%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+17.4% over 5 years
$586M
2020
$641M
2021
$653M
2022
$655M
2023
$654M
2024
$688M
2025

Branches: 11 in 2020 to 11 in 2025. Institutions: 8 to 8. Top-three share: 71.3% to 69.2%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
VISIONBANK OF IOWA$198M28.9%30%
Boone Bank & Trust Co.$140M20.4%2+7%
U.S. Bank National Association$137M19.9%1+55%
City State Bank$64M9.3%1-8%
Peoples Bank$47M6.9%1+496%
BMO Bank National Association$47M6.8%1-20%
United Bank of Iowa$42M6.2%1+110%
Security Savings Bank$12M1.7%1+1%

The 8 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Des Moines-West Des Moines-Ames market

Boone County is one of 10 counties that make up the Des Moines-West Des Moines-Ames, IA market, a Combined Statistical Area (ranked #53 of 293 U.S. markets by economic output). It produces 1.4% of the market’s output and holds 1.7% of its deposits.

MeasureBoone CountyShare of Des Moines-West Des Moines-Ames market
2024 GDP$993M1.4%
Deposits$688M1.7%
Population26,7992.8%

View the full Des Moines-West Des Moines-Ames market profile →

Recruiting in Boone County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Boone County, on a retained basis.

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