Des Moines-West Des Moines-Ames, IA holds $40.8 billion in deposits across 69 insured institutions and 293 branches, ranking #53 of 293 U.S. markets by economic output. Principal Bank is the largest deposit holder at 20.5% share. The top three institutions hold 41.4% of deposits, which places the market in the fragmented band. Deposits have grown 42% since 2020 while the branch count fell by 1.
Deposit trend
Branches: 294 in 2020 to 293 in 2025. Institutions: 65 to 69. Top-three share: 39.8% to 41.4%. Deposits per branch: $139M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Principal Bank | 8.4B | 20.5% | +118% |
| Bankers Trust Company | 4.6B | 11.2% | +28% |
| Wells Fargo Bank | 3.9B | 9.6% | -3% |
| U.S. Bank | 3.9B | 9.5% | +90% |
| West Bank | 2.6B | 6.3% | +38% |
| Bank of America | 2.4B | 5.8% | +89% |
| Community State Bank | 1.3B | 3.1% | +63% |
| First Interstate Bank | 0.9B | 2.2% | new since 2020 |
| First National Bank, Ames, Iowa | 0.8B | 2.0% | +7% |
| VISIONBANK OF IOWA | 0.8B | 1.9% | +72% |
The 10 largest of 69 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Polk County | Iowa | $50,519M | 516,546 | 69.4% |
| Dallas County | Iowa | $8,550M | 118,457 | 11.7% |
| Story County | Iowa | $6,137M | 101,291 | 8.4% |
| Marion County | Iowa | $2,078M | 34,192 | 2.9% |
| Warren County | Iowa | $1,430M | 57,331 | 2.0% |
| Jasper County | Iowa | $1,138M | 38,153 | 1.6% |
| Boone County | Iowa | $993M | 26,799 | 1.4% |
| Mahaska County | Iowa | $874M | 21,880 | 1.2% |
| Guthrie County | Iowa | $568M | 10,782 | 0.8% |
| Madison County | Iowa | $510M | 17,270 | 0.7% |
Recruiting in Des Moines
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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