Market Intelligence

Marion County, IA

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Marion County, Iowa, a core county of the Des Moines-West Des Moines-Ames, IA market, holds $1.1B in deposits across 10 insured institutions and 17 branches. Marion County State Bank is the largest deposit holder at 48.1% share. The top three institutions hold 71.4% of deposits, which places the county in the concentrated band. Deposits have grown 24.1% since 2020 while the branch count rose by 4. It produces $2.1B of output, ranking #922 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.1B
#922 of 1,523
Total Deposits
$1.1B
#875 of 1,523
Population
34,192
#1,107 of 1,523
GDP per Capita
$60,787
#340 of 1,523
Insured Institutions
10
#688 of 1,523
Deposits per Branch
$67M
#1,128 of 1,523
Deposits per Capita
$33,422
#279 of 1,523
Branches per 100k Pop.
49.7
#105 of 1,523
Median Institution Size
$67M
Median deposits of the institutions operating in the county. #1,235 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
83.0%
of market deposits held by banks with $100M to $50B in assets. #447 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
71.4%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+24.1% over 5 years
$921M
2020
$1.0B
2021
$1.1B
2022
$1.1B
2023
$1.1B
2024
$1.1B
2025

Branches: 13 in 2020 to 17 in 2025. Institutions: 8 to 10. Top-three share: 77.4% to 71.4%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Marion County State Bank$550M48.1%5+13%
Leighton State Bank$152M13.3%2+42%
Wells Fargo Bank, National Association$114M10.0%1-3%
U.S. Bank National Association$80M7.0%1+29%
Peoples Savings Bank$69M6.0%2+56%
MidWestOne Bank$65M5.7%2-3%
Twin Cedars Bank$38M3.3%1+72%
Bank Iowa$36M3.2%1+178%
Great Southern Bank$25M2.1%1no 2020 presence
Washington State Bank$14M1.2%1no 2020 presence

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Des Moines-West Des Moines-Ames market

Marion County is one of 10 counties that make up the Des Moines-West Des Moines-Ames, IA market, a Combined Statistical Area (ranked #53 of 293 U.S. markets by economic output). It produces 2.9% of the market’s output and holds 2.8% of its deposits.

MeasureMarion CountyShare of Des Moines-West Des Moines-Ames market
2024 GDP$2.1B2.9%
Deposits$1.1B2.8%
Population34,1923.6%

View the full Des Moines-West Des Moines-Ames market profile →

Recruiting in Marion County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Marion County, on a retained basis.

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