Market Intelligence

Columbia County, OR

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Columbia County, Oregon, a county in the Portland-Vancouver-Salem, OR-WA market, holds $386M in deposits across 4 insured institutions and 5 branches. U.S. Bank National Association is the largest deposit holder at 48.4% share. The top three institutions hold 92.8% of deposits, which places the county in the concentrated band. Deposits have fallen 0.7% since 2020 while the branch count fell by 4. It produces $1.6B of output, ranking #1,024 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$1.6B
#1,024 of 1,523
Total Deposits
$386M
#1,279 of 1,523
Population
54,091
#893 of 1,523
GDP per Capita
$29,091
#1,265 of 1,523
Insured Institutions
4
#1,250 of 1,523
Deposits per Branch
$77M
#954 of 1,523
Deposits per Capita
$7,144
#1,478 of 1,523
Branches per 100k Pop.
9.2
#1,470 of 1,523
Median Institution Size
$86M
Median deposits of the institutions operating in the county. #1,022 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
0.0%
of market deposits held by banks with $100M to $50B in assets. #1,512 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
92.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-0.7% over 5 years
$389M
2020
$407M
2021
$420M
2022
$393M
2023
$383M
2024
$386M
2025

Branches: 9 in 2020 to 5 in 2025. Institutions: 5 to 4. Top-three share: 84.7% to 92.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
U.S. Bank National Association$187M48.4%2+7%
JPMorgan Chase Bank, National Association$103M26.7%1+17%
Umpqua Bank$69M17.8%1+2%
BMO Bank National Association$28M7.2%1-26%

The 4 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Portland-Vancouver-Salem market

Columbia County is one of 12 counties that make up the Portland-Vancouver-Salem, OR-WA market, a Combined Statistical Area (ranked #21 of 293 U.S. markets by economic output). It produces 0.7% of the market’s output and holds 0.5% of its deposits.

MeasureColumbia CountyShare of Portland-Vancouver-Salem market
2024 GDP$1.6B0.7%
Deposits$386M0.5%
Population54,0911.6%

View the full Portland-Vancouver-Salem market profile →

Recruiting in Columbia County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Columbia County, on a retained basis.

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