Market Intelligence

Floyd County, IN

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Floyd County, Indiana, a core county of the Louisville/Jefferson County--Elizabethtown, KY-IN market, holds $2.7B in deposits across 14 insured institutions and 27 branches. PNC Bank, National Association is the largest deposit holder at 16.2% share. The top three institutions hold 45.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 43.9% since 2020 while the branch count fell by 5. It produces $3.3B of output, ranking #732 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$3.3B
#732 of 1,523
Total Deposits
$2.7B
#546 of 1,523
Population
82,153
#698 of 1,523
GDP per Capita
$40,177
#896 of 1,523
Insured Institutions
14
#405 of 1,523
Deposits per Branch
$99M
#615 of 1,523
Deposits per Capita
$32,422
#297 of 1,523
Branches per 100k Pop.
32.9
#381 of 1,523
Median Institution Size
$174M
Median deposits of the institutions operating in the county. #422 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
53.5%
of market deposits held by banks with $100M to $50B in assets. #932 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
45.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+43.9% over 5 years
$1.9B
2020
$2.2B
2021
$2.9B
2022
$3.5B
2023
$4.6B
2024
$2.7B
2025

Branches: 32 in 2020 to 27 in 2025. Institutions: 13 to 14. Top-three share: 50.0% to 45.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
PNC Bank, National Association$433M16.2%2-8%
WesBanco Bank, Inc.$390M14.7%4+44%
Truist Bank$388M14.6%1+301%
JPMorgan Chase Bank, National Association$261M9.8%2+42%
First Harrison Bank$246M9.2%5+40%
Stock Yards Bank & Trust Company$209M7.8%1+33%
First Financial Bank$190M7.1%3+9%
German American Bank$157M5.9%1+62%
First Savings Bank$111M4.2%2+79%
Fifth Third Bank, National Association$97M3.6%1+75%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Louisville/Jefferson County--Elizabethtown market

Floyd County is one of 14 counties that make up the Louisville/Jefferson County--Elizabethtown, KY-IN market, a Combined Statistical Area (ranked #41 of 293 U.S. markets by economic output). It produces 3.6% of the market’s output and holds 5.5% of its deposits.

MeasureFloyd CountyShare of Louisville/Jefferson County--Elizabethtown market
2024 GDP$3.3B3.6%
Deposits$2.7B5.5%
Population82,1535.4%

View the full Louisville/Jefferson County--Elizabethtown market profile →

Recruiting in Floyd County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Floyd County, on a retained basis.

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