Louisville/Jefferson County--Elizabethtown, KY-IN, a Combined Statistical Area, holds $48.1 billion in deposits across 49 insured institutions and 388 branches, ranking #41 of 293 U.S. markets by economic output. PNC Bank is the largest deposit holder at 21.1% share. The top three institutions hold 47.9% of deposits, which places the market in the moderate band. Deposits have grown 25.8% since 2020 while the branch count fell by 10.0%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 431 in 2020 to 388 in 2025. Institutions: 49 to 49. Top-three share: 47.4% to 47.9%. Deposits per branch: $124M.
Institutions by deposits
The 49 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Jefferson County | Kentucky | $62.4B | 795,222 | 68.8% | 65.9% |
| Clark County | Indiana | $6.5B | 130,451 | 7.1% | 8.2% |
| Hardin County | Kentucky | $5.8B | 113,482 | 6.4% | 5.5% |
| Floyd County | Indiana | $3.3B | 82,153 | 3.6% | 5.5% |
| Bullitt County | Kentucky | $2.8B | 86,454 | 3.1% | 2.3% |
| Oldham County | Kentucky | $2.3B | 70,986 | 2.6% | 2.3% |
| Shelby County | Kentucky | $1.9B | 51,243 | 2.1% | 2.3% |
| Nelson County | Kentucky | $1.9B | 49,036 | 2.1% | 2.3% |
| Harrison County | Indiana | $1.3B | 40,437 | 1.4% | 2.0% |
| Meade County | Kentucky | $797M | 30,699 | 0.9% | 1.1% |
| Washington County | Indiana | $781M | 28,383 | 0.9% | 0.7% |
| Henry County | Kentucky | $383M | 16,447 | 0.4% | 0.6% |
| Spencer County | Kentucky | $343M | 20,998 | 0.4% | 0.4% |
| Larue County | Kentucky | $236M | 15,184 | 0.3% | 1.0% |
Recruiting in the Louisville/Jefferson County--Elizabethtown market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
See how we help banks recruit commercial banking talent