Louisville/Jefferson County--Elizabethtown, KY-IN holds $48.1 billion in deposits across 49 insured institutions and 388 branches, ranking #41 of 293 U.S. markets by economic output. PNC Bank is the largest deposit holder at 21.1% share. The top three institutions hold 47.9% of deposits, which places the market in the moderate band. Deposits have grown 26% since 2020 while the branch count fell by 43.
Deposit trend
Branches: 431 in 2020 to 388 in 2025. Institutions: 49 to 49. Top-three share: 47.4% to 47.9%. Deposits per branch: $124M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| PNC Bank | 10.2B | 21.1% | +19% |
| JPMorgan Chase Bank | 7.6B | 15.9% | +32% |
| Stock Yards Bank & Trust Company | 5.2B | 10.9% | +62% |
| Republic Bank & Trust Company | 3.8B | 8.0% | -0% |
| Fifth Third Bank | 3.2B | 6.7% | -3% |
| Truist Bank | 2.8B | 5.9% | +29% |
| U.S. Bank | 1.9B | 3.9% | +100% |
| WesBanco Bank, Inc. | 1.6B | 3.3% | +29% |
| First Savings Bank | 1.4B | 2.9% | +79% |
| First Harrison Bank | 1.1B | 2.3% | +37% |
The 10 largest of 49 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Jefferson County | Kentucky | $62,386M | 795,222 | 68.8% |
| Clark County | Indiana | $6,468M | 130,451 | 7.1% |
| Hardin County | Kentucky | $5,790M | 113,482 | 6.4% |
| Floyd County | Indiana | $3,301M | 82,153 | 3.6% |
| Bullitt County | Kentucky | $2,825M | 86,454 | 3.1% |
| Oldham County | Kentucky | $2,346M | 70,986 | 2.6% |
| Shelby County | Kentucky | $1,882M | 51,243 | 2.1% |
| Nelson County | Kentucky | $1,868M | 49,036 | 2.1% |
| Harrison County | Indiana | $1,302M | 40,437 | 1.4% |
| Meade County | Kentucky | $797M | 30,699 | 0.9% |
| Washington County | Indiana | $781M | 28,383 | 0.9% |
| Henry County | Kentucky | $383M | 16,447 | 0.4% |
| Spencer County | Kentucky | $343M | 20,998 | 0.4% |
| Larue County | Kentucky | $236M | 15,184 | 0.3% |
Recruiting in Louisville/Jefferson County
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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