Louisville/Jefferson County--Elizabethtown, KY-IN, a Combined Statistical Area, holds $51.4 billion in deposits across 48 insured institutions and 385 branches, and ranks #41 of 293 U.S. markets by economic output. PNC Bank is the largest deposit holder at 18.3% share. The top three banks hold 45% of deposits, which places the market in the Moderate band. Deposits have grown 19.5% since 2021 while the branch count fell by 6.8%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 413 in 2021 to 385 in 2026. Institutions: 47 to 48. Top-three share: 47% to 45%. Average deposits per branch: $134M.
Institutions by deposits
The 48 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Jefferson County | Kentucky | $62.4B | 795,222 | 68.8% | 63.9% |
| Clark County | Indiana | $6.5B | 130,451 | 7.1% | 5.5% |
| Hardin County | Kentucky | $5.8B | 113,482 | 6.4% | 5.2% |
| Floyd County | Indiana | $3.3B | 82,153 | 3.6% | 11.0% |
| Bullitt County | Kentucky | $2.8B | 86,454 | 3.1% | 2.2% |
| Oldham County | Kentucky | $2.3B | 70,986 | 2.6% | 2.4% |
| Shelby County | Kentucky | $1.9B | 51,243 | 2.1% | 2.2% |
| Nelson County | Kentucky | $1.9B | 49,036 | 2.1% | 2.3% |
| Harrison County | Indiana | $1.3B | 40,437 | 1.4% | 1.8% |
| Meade County | Kentucky | $797M | 30,699 | 0.9% | 1.1% |
| Washington County | Indiana | $781M | 28,383 | 0.9% | 0.6% |
| Henry County | Kentucky | $383M | 16,447 | 0.4% | 0.5% |
| Spencer County | Kentucky | $343M | 20,998 | 0.4% | 0.4% |
| Larue County | Kentucky | $236M | 15,184 | 0.3% | 0.9% |
Recruiting in the Louisville/Jefferson County--Elizabethtown market
Deposits are moderately concentrated here, held by a mix of institutions rather than dominated by one. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
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