Market Intelligence

Guilford County, NC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Guilford County, North Carolina, a core county of the Greensboro--Winston-Salem--High Point, NC market, holds $12.8B in deposits across 21 insured institutions and 101 branches. Truist Bank is the largest deposit holder at 21.3% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have grown 3.7% since 2020 while the branch count fell by 13.7%. It produces $36.9B of output, ranking #128 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$36.9B
#128 of 1,523
Population
562,234
#128 of 1,523
GDP per Capita
$65,645
#255 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$12.8B
#169 of 1,523
Deposits per Capita
$22,852
#724 of 1,523
Deposits per Branch
$127M
#322 of 1,523
Competitive structure
Insured Institutions
21
#194 of 1,523
Branches per 100k Pop.
18.0
#1,138 of 1,523
Median Deposits per Institution
$252M
The median deposits booked by a single institution in the county. #221 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
39.5%
of county deposits held by banks with $100M to $100B in assets. #1,228 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+3.7% over 5 years
$12.4B
2020
$13.8B
2021
$15.0B
2022
$14.2B
2023
$13.5B
2024
$12.8B
2025

Branches: 117 in 2020 to 101 in 2025. Institutions: 22 to 21. Top-three share: 64% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Truist Bank$2.7B21.3%16-19%
Wells Fargo Bank$2.0B15.9%14-28%
Bank of America$2.0B15.4%10+15%
Pinnacle Bank$1.7B13.3%10+23%
First-Citizens Bank & Trust Company$791M6.2%8+16%
First Bank$704M5.5%6+35%
Bank of Oak Ridge$551M4.3%5+16%
Triad Business Bank$413M3.2%2+649%
First National Bank of Pennsylvania$389M3.0%5+5%
Carter Bank & Trust$324M2.5%3+527%
First Horizon Bank$252M2.0%3+65%
The Fidelity Bank$218M1.7%4+99%
PNC Bank$170M1.3%2-4%
TowneBank$164M1.3%1+32%
Southern First Bank$128M1.0%1+281%
Atlantic Union Bank$118M0.9%1no 2020 presence
JPMorgan Chase Bank$56M0.4%2no 2020 presence
Piedmont Federal Savings Bank$29M0.2%1+224%
Mechanics & Farmers Bank$28M0.2%1+22%
Blue Ridge Bank$27M0.2%1-9%
Woodforest National Bank$23M0.2%5+13%

The 21 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Greensboro--Winston-Salem--High Point market

Guilford County is one of 10 counties that make up the Greensboro--Winston-Salem--High Point, NC market, a Combined Statistical Area (ranked #42 of 293 U.S. markets by economic output). It produces 40.8% of the market’s output and holds 36.4% of its deposits.

MeasureGuilford CountyShare of parent market
2024 GDP$36.9B40.8%
Deposits$12.8B36.4%
Population562,23431.6%

View the full Greensboro--Winston-Salem--High Point market profile →

Recruiting in Guilford County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Guilford County.

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