Greensboro--Winston-Salem--High Point, NC holds $35.3 billion in deposits across 33 insured institutions and 319 branches, ranking #42 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 23.1% share. The top three institutions hold 49.8% of deposits, which places the market in the moderate band. Deposits have grown 8% since 2020 while the branch count fell by 51.
Deposit trend
Branches: 370 in 2020 to 319 in 2025. Institutions: 33 to 33. Top-three share: 58.5% to 49.8%. Deposits per branch: $111M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | 8.2B | 23.1% | -11% |
| Wells Fargo Bank | 6.0B | 17.0% | -16% |
| Pinnacle Bank | 3.4B | 9.6% | +23% |
| Bank of America | 3.2B | 9.1% | +16% |
| First National Bank of Pennsylvania | 2.3B | 6.5% | +30% |
| First-Citizens Bank & Trust Company | 2.3B | 6.4% | +29% |
| First Horizon Bank | 2.1B | 6.0% | +40% |
| First Bank | 1.5B | 4.3% | +46% |
| The Fidelity Bank | 1.0B | 2.8% | +88% |
| Piedmont Federal Savings Bank | 0.8B | 2.1% | +26% |
The 10 largest of 33 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Guilford County | North Carolina | $36,908M | 562,234 | 40.8% |
| Forsyth County | North Carolina | $27,213M | 401,718 | 30.1% |
| Alamance County | North Carolina | $7,006M | 186,177 | 7.7% |
| Davidson County | North Carolina | $5,407M | 180,182 | 6.0% |
| Randolph County | North Carolina | $4,489M | 149,516 | 5.0% |
| Rockingham County | North Carolina | $2,939M | 94,195 | 3.2% |
| Surry County | North Carolina | $2,686M | 72,287 | 3.0% |
| Davie County | North Carolina | $1,485M | 45,855 | 1.6% |
| Stokes County | North Carolina | $1,379M | 46,126 | 1.5% |
| Yadkin County | North Carolina | $1,013M | 38,325 | 1.1% |
Recruiting in Greensboro
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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