Market Intelligence

Rockingham County, NC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Rockingham County, North Carolina, a county in the Greensboro--Winston-Salem--High Point, NC market, holds $1.3B in deposits across 9 insured institutions and 19 branches. First National Bank of Pennsylvania is the largest deposit holder at 21.4% share. The top three institutions hold 57.5% of deposits, which places the county in the moderately concentrated band. Deposits have grown 13.2% since 2020 while the branch count fell by 4. It produces $2.9B of output, ranking #782 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$2.9B
#782 of 1,523
Total Deposits
$1.3B
#819 of 1,523
Population
94,195
#643 of 1,523
GDP per Capita
$31,199
#1,196 of 1,523
Insured Institutions
9
#806 of 1,523
Deposits per Branch
$69M
#1,099 of 1,523
Deposits per Capita
$13,860
#1,257 of 1,523
Branches per 100k Pop.
20.2
#998 of 1,523
Median Institution Size
$148M
Median deposits of the institutions operating in the county. #537 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
55.4%
of market deposits held by banks with $100M to $50B in assets. #902 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
57.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+13.2% over 5 years
$1.2B
2020
$1.3B
2021
$1.5B
2022
$1.3B
2023
$1.3B
2024
$1.3B
2025

Branches: 23 in 2020 to 19 in 2025. Institutions: 10 to 9. Top-three share: 59.3% to 57.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First National Bank of Pennsylvania$280M21.4%3+14%
Truist Bank$239M18.3%3-2%
HomeTrust Bank$231M17.7%2+19%
First-Citizens Bank & Trust Company$195M14.9%2+34%
Wells Fargo Bank, National Association$148M11.4%2+19%
Carter Bank & Trust$75M5.8%2-19%
First Carolina Bank$70M5.4%1+51%
First Bank$52M4.0%1+78%
Woodforest National Bank$14M1.1%3+45%

The 9 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Greensboro--Winston-Salem--High Point market

Rockingham County is one of 10 counties that make up the Greensboro--Winston-Salem--High Point, NC market, a Combined Statistical Area (ranked #42 of 293 U.S. markets by economic output). It produces 3.2% of the market’s output and holds 3.7% of its deposits.

MeasureRockingham CountyShare of Greensboro--Winston-Salem--High Point market
2024 GDP$2.9B3.2%
Deposits$1.3B3.7%
Population94,1955.3%

View the full Greensboro--Winston-Salem--High Point market profile →

Recruiting in Rockingham County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Rockingham County, on a retained basis.

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