Jefferson County, Arkansas, a core county of the Little Rock-North Little Rock, AR market, holds $2.6B in deposits across 7 insured institutions and 23 branches. Simmons Bank is the largest deposit holder at 59.0% share. The top three institutions hold 93.1% of deposits, which places the county in the concentrated band. Deposits have grown 1.7% since 2020 while the branch count fell by 1. It produces $2.7B of output, ranking #818 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 24 in 2020 to 23 in 2025. Institutions: 7 to 7. Top-three share: 95.8% to 93.1%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Simmons Bank | $1.6B | 59.0% | -21% |
| Relyance Bank | $782M | 29.7% | +85% |
| Stone Bank | $117M | 4.5% | +95% |
| Bank of America, National Association | $101M | 3.8% | +6% |
| FBT Bank & Mortgage | $55M | 2.1% | +110% |
| Connect Bank | $24M | 0.9% | +20% |
| FSNB, National Association | $1M | 0.0% | -41% |
The 7 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Little Rock-North Little Rock market
Jefferson County is one of 9 counties that make up the Little Rock-North Little Rock, AR market, a Combined Statistical Area (ranked #76 of 293 U.S. markets by economic output). It produces 5.6% of the market’s output and holds 6.2% of its deposits.
| Measure | Jefferson County | Share of Little Rock-North Little Rock market |
|---|---|---|
| 2024 GDP | $2.7B | 5.6% |
| Deposits | $2.6B | 6.2% |
| Population | 62,987 | 6.8% |
View the full Little Rock-North Little Rock market profile →
Recruiting in Jefferson County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Jefferson County, on a retained basis.
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