Little Rock-North Little Rock, AR holds $42.3 billion in deposits across 45 insured institutions and 348 branches, ranking #76 of 293 U.S. markets by economic output. Bank OZK is the largest deposit holder at 22.6% share. The top three institutions hold 49.8% of deposits, which places the market in the moderate band. Deposits have grown 28% since 2020 while the branch count fell by 16.
Deposit trend
Branches: 364 in 2020 to 348 in 2025. Institutions: 43 to 45. Top-three share: 47.9% to 49.8%. Deposits per branch: $121M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank OZK | 9.6B | 22.6% | +43% |
| Simmons Bank | 6.8B | 16.1% | +79% |
| Bank of America | 4.7B | 11.1% | -11% |
| First Security Bank | 3.7B | 8.7% | +17% |
| Centennial Bank | 3.0B | 7.1% | +6% |
| Arvest Bank | 2.4B | 5.6% | -22% |
| Regions Bank | 2.3B | 5.4% | +11% |
| ENCORE BANK | 1.6B | 3.9% | +350% |
| Relyance Bank | 1.1B | 2.7% | +79% |
| First Community Bank | 0.8B | 1.8% | +111% |
The 10 largest of 45 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Pulaski County | Arkansas | $32,536M | 404,611 | 68.0% |
| Faulkner County | Arkansas | $4,594M | 133,979 | 9.6% |
| Saline County | Arkansas | $3,092M | 133,288 | 6.5% |
| Jefferson County | Arkansas | $2,665M | 62,987 | 5.6% |
| White County | Arkansas | $2,538M | 80,085 | 5.3% |
| Lonoke County | Arkansas | $1,574M | 76,664 | 3.3% |
| Grant County | Arkansas | $480M | 18,756 | 1.0% |
| Perry County | Arkansas | $208M | 10,309 | 0.4% |
| Cleveland County | Arkansas | $182M | 7,224 | 0.4% |
Recruiting in Little Rock
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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