Market Intelligence › Little Rock-North Little Rock, AR › Pulaski County

Pulaski County, Arkansas, a core county of the Little Rock-North Little Rock, AR market, holds $28.8B in deposits across 33 insured institutions and 176 branches. Bank OZK is the largest deposit holder at 26.2% share. The top three banks hold 56% of deposits, which places the county in the Moderate band. Deposits have grown 19.2% since 2021. It produced $32.5B of real gross domestic product in 2024, ranking #145 of the 1,523 ranked counties by economic output.

Economic scale

2024 Real GDP

$32.5B

#145 of 1,523

Population

404,611

#188 of 1,523

GDP per Capita

$80,413

#127 of 1,523

Deposit market

Deposits (SOD, 6/30/26)

$28.8B

#90 of 1,523

Deposits per Capita

$71,165

#48 of 1,523

Deposits per Branch

$164M

#165 of 1,523

Competitive structure

Insured Institutions

#74 of 1,523

Branches per 100k Pop.

43.5

#161 of 1,523

Median Deposits per Institution

$193M

The median deposits booked by a single institution in the county. #373 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.

Community & Regional Bank Share

72.1%

of county deposits held by banks with $100M to $100B in assets. #719 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.

Top-3 Banks’ Deposit Share: Moderate

56%

The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+19.2% over 5 years

$24.1B

2021

$22.5B

2022

$26.5B

2023

$28.3B

2024

$29.6B

2025

$28.8B

2026

Branches: 176 in 2021 to 176 in 2026. Institutions: 30 to 33. Top-three share: 58% to 56%.

Institutions by deposits

Institution	Deposits	Share	Branches	5‑yr deposits
Bank OZK	$7.6B	26.2%	15	+55%
Bank of America	$5.1B	17.6%	9	-23%
Simmons Bank	$3.6B	12.6%	16	+119%
Arvest Bank	$1.8B	6.3%	12	-27%
Regions Bank	$1.6B	5.6%	14	+8%
Encore Bank	$1.6B	5.6%	2	+117%
First Security Bank	$1.3B	4.7%	12	-1%
Centennial Bank	$1.2B	4.2%	15	-14%
Central Bank	$656M	2.3%	2	+246%
U.S. Bank	$615M	2.1%	9	-15%
The Huntington National Bank	$499M	1.7%	5	+285%
First Arkansas Bank and Trust	$494M	1.7%	8	+5%
First Horizon Bank	$354M	1.2%	4	-38%
The Citizens Bank	$286M	1.0%	2	+54%
Bank of Little Rock	$232M	0.8%	5	-3%
First National Bank	$212M	0.7%	6	-16%
Southern Bancorp Bank	$193M	0.7%	2	no 2021 presence
JPMorgan Chase Bank	$192M	0.7%	7	no 2021 presence
Stone Bank	$190M	0.7%	1	+69%
First Community Bank	$179M	0.6%	2	+379%
Relyance Bank	$165M	0.6%	4	+12%
Eagle Bank and Trust Company	$158M	0.5%	5	+13%
First Service Bank	$141M	0.5%	2	+536%
First National Banker's Bank	$115M	0.4%	1	+27%
Armor Bank	$76M	0.3%	3	+100%
First Financial Bank	$40M	0.1%	1	-28%
The Malvern National Bank	$39M	0.1%	2	+79%
Riverside Bank	$38M	0.1%	1	+30%
Bank of England	$28M	0.1%	2	-50%
Partners Bank	$25M	0.1%	1	no 2021 presence
Sterling Bank	$13M	<0.1%	1	no 2021 presence
First National Bank Texas	$5M	<0.1%	4	+113%
Producers Bank & Trust	$0M	0.0%	1	no 2021 presence

The 33 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Little Rock-North Little Rock market

Pulaski County is one of 9 counties that make up the Little Rock-North Little Rock, AR market, a Combined Statistical Area (ranked #76 of 293 U.S. markets by economic output). It produces 68.0% of the market’s output and holds 69.3% of its deposits.

Measure	Pulaski County	Share of parent market
2024 GDP	$32.5B	68.0%
Deposits	$28.8B	69.3%
Population	404,611	43.6%

View the full Little Rock-North Little Rock market profile →

Recruiting in Pulaski County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pulaski County.

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Deposit trend

Institutions by deposits

Part of the Little Rock-North Little Rock market

Recruiting in Pulaski County

Other counties in the Little Rock-North Little Rock market