Pulaski County, Arkansas, a core county of the Little Rock-North Little Rock, AR market, holds $29.6B in deposits across 32 insured institutions and 171 branches. Bank OZK is the largest deposit holder at 29.7% share. The top three institutions hold 60.3% of deposits, which places the county in the concentrated band. Deposits have grown 31.9% since 2020 while the branch count fell by 9. It produces $32.5B of output, ranking #145 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 180 in 2020 to 171 in 2025. Institutions: 30 to 32. Top-three share: 61.6% to 60.3%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank OZK | $8.8B | 29.7% | +42% |
| Simmons Bank | $4.6B | 15.6% | +236% |
| Bank of America, National Association | $4.5B | 15.0% | -12% |
| Arvest Bank | $1.8B | 5.9% | -32% |
| ENCORE BANK | $1.6B | 5.5% | +349% |
| Regions Bank | $1.6B | 5.5% | +14% |
| Centennial Bank | $1.3B | 4.2% | -1% |
| First Security Bank | $1.2B | 4.1% | +7% |
| U.S. Bank National Association | $603M | 2.0% | -1% |
| Central Bank | $550M | 1.9% | +380% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Little Rock-North Little Rock market
Pulaski County is one of 9 counties that make up the Little Rock-North Little Rock, AR market, a Combined Statistical Area (ranked #76 of 293 U.S. markets by economic output). It produces 68.0% of the market’s output and holds 70.1% of its deposits.
| Measure | Pulaski County | Share of Little Rock-North Little Rock market |
|---|---|---|
| 2024 GDP | $32.5B | 68.0% |
| Deposits | $29.6B | 70.1% |
| Population | 404,611 | 43.6% |
View the full Little Rock-North Little Rock market profile →
Recruiting in Pulaski County
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pulaski County, on a retained basis.
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