Market Intelligence › Little Rock-North Little Rock, AR › Pulaski County

Pulaski County, Arkansas, a core county of the Little Rock-North Little Rock, AR market, holds $29.6B in deposits across 32 insured institutions and 171 branches. Bank OZK is the largest deposit holder at 29.7% share. The top three banks hold 60% of deposits, which places the county in the Concentrated band. Deposits have grown 31.9% since 2020 while the branch count fell by 5.0%. It produces $32.5B of output, ranking #145 of the 1,523 ranked counties by economic output.

Economic scale

2024 Real GDP

$32.5B

#145 of 1,523

Population

404,611

#188 of 1,523

GDP per Capita

$80,413

#127 of 1,523

Deposit market

Deposits (SOD, 6/30/25)

$29.6B

#87 of 1,523

Deposits per Capita

$73,193

#40 of 1,523

Deposits per Branch

$173M

#130 of 1,523

Competitive structure

Insured Institutions

#83 of 1,523

Branches per 100k Pop.

42.3

#183 of 1,523

Median Deposits per Institution

$183M

The median deposits booked by a single institution in the county. #379 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.

Community & Regional Bank Share

76.8%

of county deposits held by banks with $100M to $100B in assets. #668 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.

Top-3 Banks’ Deposit Share: Concentrated

60%

The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+31.9% over 5 years

$22.4B

2020

$24.1B

2021

$22.5B

2022

$26.5B

2023

$28.3B

2024

$29.6B

2025

Branches: 180 in 2020 to 171 in 2025. Institutions: 30 to 32. Top-three share: 62% to 60%.

Institutions by deposits

Institution	Deposits	Share	Branches	5‑yr deposits
Bank OZK	$8.8B	29.7%	14	+42%
Simmons Bank	$4.6B	15.6%	16	+236%
Bank of America	$4.5B	15.0%	9	-12%
Arvest Bank	$1.8B	5.9%	12	-32%
Encore Bank	$1.6B	5.5%	2	+349%
Regions Bank	$1.6B	5.5%	14	+14%
Centennial Bank	$1.3B	4.3%	15	-1%
First Security Bank	$1.2B	4.1%	11	+7%
U.S. Bank	$603M	2.0%	9	-1%
Central Bank	$550M	1.9%	2	+380%
First Arkansas Bank and Trust	$496M	1.7%	8	+27%
First Horizon Bank	$419M	1.4%	4	-24%
Bank of Little Rock	$260M	0.9%	5	+28%
The Citizens Bank	$223M	0.8%	2	+56%
First National Bank	$203M	0.7%	6	-16%
First Community Bank	$183M	0.6%	2	+722%
Relyance Bank	$182M	0.6%	4	+88%
Stone Bank	$180M	0.6%	1	+61%
Cadence Bank	$176M	0.6%	5	+35%
JPMorgan Chase Bank	$157M	0.5%	5	no 2020 presence
Eagle Bank and Trust Company	$153M	0.5%	5	+24%
First National Banker's Bank	$117M	0.4%	1	-1%
First Service Bank	$98M	0.3%	2	+405%
Armor Bank	$92M	0.3%	3	+211%
Riverside Bank	$40M	0.1%	1	+43%
First Financial Bank	$37M	0.1%	1	-36%
The Malvern National Bank	$36M	0.1%	2	+105%
Bank of England	$32M	0.1%	2	-18%
Partners Bank	$22M	0.1%	1	no 2020 presence
Southern Bancorp Bank	$9M	<0.1%	2	no 2020 presence
First National Bank Texas	$5M	<0.1%	4	+1,155%
Sterling Bank	$2M	<0.1%	1	no 2020 presence

The 32 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Little Rock-North Little Rock market

Pulaski County is one of 9 counties that make up the Little Rock-North Little Rock, AR market, a Combined Statistical Area (ranked #76 of 293 U.S. markets by economic output). It produces 68.0% of the market’s output and holds 70.1% of its deposits.

Measure	Pulaski County	Share of parent market
2024 GDP	$32.5B	68.0%
Deposits	$29.6B	70.1%
Population	404,611	43.6%

View the full Little Rock-North Little Rock market profile →

Recruiting in Pulaski County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pulaski County.

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Deposit trend

Institutions by deposits

Part of the Little Rock-North Little Rock market

Recruiting in Pulaski County

Other counties in the Little Rock-North Little Rock market