Market Intelligence

Lincoln County, TN

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Lincoln County, Tennessee, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $781M in deposits across 7 insured institutions and 10 branches. First National Bank of Pulaski is the largest deposit holder at 31.2% share. The top three banks hold 69% of deposits, which places the county in the Concentrated band. Deposits have grown 22.0% since 2020. It produces $1.3B of output, ranking #1,093 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$1.3B
#1,093 of 1,523
Population
36,853
#1,076 of 1,523
GDP per Capita
$35,974
#1,035 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$781M
#1,043 of 1,523
Deposits per Capita
$21,190
#822 of 1,523
Deposits per Branch
$78M
#936 of 1,523
Competitive structure
Insured Institutions
7
#978 of 1,523
Branches per 100k Pop.
27.1
#603 of 1,523
Median Deposits per Institution
$86M
The median deposits booked by a single institution in the county. #1,024 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
80.3%
of county deposits held by banks with $100M to $100B in assets. #603 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
69%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+22.0% over 5 years
$640M
2020
$711M
2021
$738M
2022
$735M
2023
$774M
2024
$781M
2025

Branches: 10 in 2020 to 10 in 2025. Institutions: 7 to 7. Top-three share: 63% to 69%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First National Bank of Pulaski$244M31.2%2+42%
Bank of Lincoln County$193M24.7%3+31%
Regions Bank$100M12.8%1+19%
First Commerce Bank$86M11.0%1+29%
CB&S Bank, Inc.$60M7.7%1+22%
U.S. Bank$54M6.9%1+13%
FirstBank$44M5.7%1-39%

The 7 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Huntsville-Decatur-Albertville market

Lincoln County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 2.5% of the market’s output and holds 3.8% of its deposits.

MeasureLincoln CountyShare of parent market
2024 GDP$1.3B2.5%
Deposits$781M3.8%
Population36,8534.0%

View the full Huntsville-Decatur-Albertville market profile →

Recruiting in Lincoln County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Lincoln County.

See how we help banks recruit commercial banking talent