Market Intelligence

Limestone County, AL

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Limestone County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $1.4B in deposits across 12 insured institutions and 19 branches. First National Bank of Pulaski is the largest deposit holder at 24.1% share. The top three institutions hold 62.5% of deposits, which places the county in the concentrated band. Deposits have grown 50.2% since 2020 while the branch count rose by 1. It produces $5.5B of output, ranking #559 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$5.5B
#559 of 1,523
Total Deposits
$1.4B
#797 of 1,523
Population
122,928
#523 of 1,523
GDP per Capita
$44,724
#740 of 1,523
Insured Institutions
12
#531 of 1,523
Deposits per Branch
$73M
#1,018 of 1,523
Deposits per Capita
$11,305
#1,380 of 1,523
Branches per 100k Pop.
15.5
#1,259 of 1,523
Median Institution Size
$62M
Median deposits of the institutions operating in the county. #1,303 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
63.8%
of market deposits held by banks with $100M to $50B in assets. #788 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: concentrated
62.5%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+50.2% over 5 years
$925M
2020
$1.0B
2021
$1.1B
2022
$1.2B
2023
$1.2B
2024
$1.4B
2025

Branches: 18 in 2020 to 19 in 2025. Institutions: 11 to 12. Top-three share: 62.7% to 62.5%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
First National Bank of Pulaski$334M24.1%2+72%
Regions Bank$294M21.1%2+20%
Trustmark National Bank$240M17.2%3+70%
Bank Independent$182M13.1%3+44%
PNC Bank, National Association$137M9.8%1-18%
Pinnacle Bank$73M5.2%1no 2020 presence
Bryant Bank$50M3.6%1no 2020 presence
First Metro Bank$28M2.0%2-2%
North Alabama Bank$21M1.5%1+211%
Citizens Bank & Trust$17M1.3%1+27%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Huntsville-Decatur-Albertville market

Limestone County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 10.4% of the market’s output and holds 6.8% of its deposits.

MeasureLimestone CountyShare of Huntsville-Decatur-Albertville market
2024 GDP$5.5B10.4%
Deposits$1.4B6.8%
Population122,92813.2%

View the full Huntsville-Decatur-Albertville market profile →

Recruiting in Limestone County

Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Limestone County, on a retained basis.

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