Market Intelligence

Madison County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

Madison County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $11.0B in deposits across 35 insured institutions and 103 branches. Regions Bank is the largest deposit holder at 22.8% share. The top three banks hold 46% of deposits, which places the county in the Moderate band. Deposits have grown 4.9% since 2021 while the branch count rose by 4.0%. It produced $32.2B of real gross domestic product in 2024, ranking #147 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$32.2B
#147 of 1,523
Population
433,516
#176 of 1,523
GDP per Capita
$74,361
#163 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$11.0B
#195 of 1,523
Deposits per Capita
$25,298
#627 of 1,523
Deposits per Branch
$106M
#542 of 1,523
Competitive structure
Insured Institutions
35
#59 of 1,523
Branches per 100k Pop.
23.8
#788 of 1,523
Median Deposits per Institution
$126M
The median deposits booked by a single institution in the county. #703 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
45.0%
of county deposits held by banks with $100M to $100B in assets. #1,129 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
46%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)+4.9% over 5 years
$10.5B
2021
$10.6B
2022
$10.0B
2023
$10.2B
2024
$10.8B
2025
$11.0B
2026

Branches: 99 in 2021 to 103 in 2026. Institutions: 30 to 35. Top-three share: 45% to 46%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Regions Bank$2.5B22.8%15+16%
ServisFirst Bank$1.3B11.8%2+14%
Pinnacle Bank$1.3B11.5%5+38%
Wells Fargo Bank$727M6.6%4+4%
SouthState Bank$598M5.5%2+15%
PNC Bank$578M5.3%7-65%
Bank Independent$486M4.4%5+373%
Merit Bank$447M4.1%1+227%
The Huntington National Bank$393M3.6%5-46%
Truist Bank$316M2.9%5-12%
First Horizon Bank$279M2.5%3-12%
United Community Bank$265M2.4%3-59%
Bryant Bank$233M2.1%2-13%
FirstBank$182M1.7%2+32%
Renasant Bank$159M1.4%3-19%
North Alabama Bank$132M1.2%3+13%
CB&S Bank, Inc.$127M1.2%4+95%
Trustmark Bank$126M1.1%2+196%
First National Bank of Pulaski$102M0.9%2+81%
River Bank & Trust$99M0.9%1no 2021 presence
Citizens Bank & Trust$88M0.8%2+59%
SmartBank$86M0.8%1+344%
JPMorgan Chase Bank$83M0.8%4no 2021 presence
Fifth Third Bank$73M0.7%5no 2021 presence
Nova Bank$66M0.6%1no 2021 presence
Premier Bank of the South$45M0.4%2+42%
First Jackson Bank, Inc.$41M0.4%1+11%
Bank47$35M0.3%1no 2021 presence
Bank of Frankewing$35M0.3%1+2,275%
Peoples Bank of Alabama$28M0.3%1no 2021 presence
Peoples Independent Bank$27M0.2%1+78%
EvaBank$23M0.2%1+16%
Local Bank$17M0.2%1no 2021 presence
Woodforest National Bank$10M0.1%4-5%
Story Bank DBA Story Financial Partners$10M0.1%1no 2021 presence

The 35 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Huntsville-Decatur-Albertville market

Madison County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 61.1% of the market’s output and holds 53.4% of its deposits.

MeasureMadison CountyShare of parent market
2024 GDP$32.2B61.1%
Deposits$11.0B53.4%
Population433,51646.6%

View the full Huntsville-Decatur-Albertville market profile →

Recruiting in Madison County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County.

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