Madison County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $10.8B in deposits across 37 insured institutions and 99 branches. Regions Bank is the largest deposit holder at 22.4% share. The top three institutions hold 43.2% of deposits, which places the county in the fragmented band. Deposits have grown 13.7% since 2020 while the branch count fell by 2. It produces $32.2B of output, ranking #147 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 101 in 2020 to 99 in 2025. Institutions: 29 to 37. Top-three share: 45.7% to 43.2%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Regions Bank | $2.4B | 22.4% | +12% |
| ServisFirst Bank | $1.3B | 11.8% | +20% |
| Synovus Bank | $987M | 9.1% | +9% |
| SouthState Bank, National Association | $703M | 6.5% | +66% |
| Wells Fargo Bank, National Association | $692M | 6.4% | +8% |
| PNC Bank, National Association | $596M | 5.5% | -56% |
| Pinnacle Bank | $452M | 4.2% | no 2020 presence |
| Cadence Bank | $437M | 4.0% | -30% |
| Merit Bank | $384M | 3.5% | +384% |
| Bank Independent | $382M | 3.5% | +427% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Huntsville-Decatur-Albertville market
Madison County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 61.1% of the market’s output and holds 53.3% of its deposits.
| Measure | Madison County | Share of Huntsville-Decatur-Albertville market |
|---|---|---|
| 2024 GDP | $32.2B | 61.1% |
| Deposits | $10.8B | 53.3% |
| Population | 433,516 | 46.6% |
View the full Huntsville-Decatur-Albertville market profile →
Recruiting in Madison County
Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Madison County, on a retained basis.
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