Marshall County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $2.8B in deposits across 16 insured institutions and 32 branches. Citizens Bank & Trust is the largest deposit holder at 27.1% share. The top three institutions hold 57.7% of deposits, which places the county in the moderately concentrated band. Deposits have grown 34.6% since 2020 while the branch count fell by 3. It produces $4.1B of output, ranking #670 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 35 in 2020 to 32 in 2025. Institutions: 18 to 16. Top-three share: 52.4% to 57.7%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Citizens Bank & Trust | $768M | 27.1% | +63% |
| Cadence Bank | $434M | 15.3% | +64% |
| Regions Bank | $434M | 15.3% | +6% |
| Peoples Bank of Alabama | $224M | 7.9% | +60% |
| Wells Fargo Bank, National Association | $220M | 7.8% | +25% |
| First Bank of Boaz | $206M | 7.2% | +7% |
| Peoples Independent Bank | $173M | 6.1% | +53% |
| First Southern State Bank | $115M | 4.0% | +14% |
| SouthPoint Bank | $106M | 3.7% | no 2020 presence |
| Truist Bank | $37M | 1.3% | +43% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Huntsville-Decatur-Albertville market
Marshall County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 7.7% of the market’s output and holds 13.9% of its deposits.
| Measure | Marshall County | Share of Huntsville-Decatur-Albertville market |
|---|---|---|
| 2024 GDP | $4.1B | 7.7% |
| Deposits | $2.8B | 13.9% |
| Population | 103,537 | 11.1% |
View the full Huntsville-Decatur-Albertville market profile →
Recruiting in Marshall County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Marshall County, on a retained basis.
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