Marshall County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $2.8B in deposits across 17 insured institutions and 34 branches. Citizens Bank & Trust is the largest deposit holder at 29.8% share. The top three banks hold 54% of deposits, which places the county in the Moderate band. Deposits have grown 16.3% since 2021. It produced $4.1B of real gross domestic product in 2024, ranking #670 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 34 in 2021 to 34 in 2026. Institutions: 17 to 17. Top-three share: 58% to 54%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Citizens Bank & Trust | $836M | 29.8% | +46% |
| Regions Bank | $399M | 14.2% | -17% |
| The Huntington National Bank | $295M | 10.5% | -20% |
| Peoples Bank of Alabama | $234M | 8.3% | +42% |
| Wells Fargo Bank | $211M | 7.5% | +6% |
| First Bank of Boaz | $208M | 7.4% | +4% |
| Peoples Independent Bank | $188M | 6.7% | +36% |
| SouthPoint Bank | $117M | 4.2% | +327% |
| First Southern State Bank | $109M | 3.9% | 0% |
| Liberty Bank | $60M | 2.1% | +182% |
| Truist Bank | $41M | 1.5% | +87% |
| PNC Bank | $31M | 1.1% | -56% |
| First State Bank of DeKalb County | $26M | 0.9% | +54% |
| Solutions Plus Bank | $21M | 0.8% | no 2021 presence |
| The Southern Bank Company | $15M | 0.5% | -1% |
| EvaBank | $10M | 0.4% | +499% |
| First Southern Bank | $6M | 0.2% | no 2021 presence |
The 17 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Huntsville-Decatur-Albertville market
Marshall County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 7.7% of the market’s output and holds 13.7% of its deposits.
| Measure | Marshall County | Share of parent market |
|---|---|---|
| 2024 GDP | $4.1B | 7.7% |
| Deposits | $2.8B | 13.7% |
| Population | 103,537 | 11.1% |
View the full Huntsville-Decatur-Albertville market profile →
Recruiting in Marshall County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Marshall County.
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