Market Intelligence

DeKalb County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026

DeKalb County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $1.2B in deposits across 8 insured institutions and 21 branches. First State Bank of DeKalb County is the largest deposit holder at 23.0% share. The top three banks hold 60% of deposits, which places the county in the Concentrated band. Deposits have fallen 2.1% since 2021 while the branch count fell by 16.0%. It produced $2.4B of real gross domestic product in 2024, ranking #856 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$2.4B
#856 of 1,523
Population
74,085
#739 of 1,523
GDP per Capita
$32,181
#1,152 of 1,523
Deposit market
Deposits (SOD, 6/30/26)
$1.2B
#869 of 1,523
Deposits per Capita
$16,072
#1,152 of 1,523
Deposits per Branch
$57M
#1,323 of 1,523
Competitive structure
Insured Institutions
8
#853 of 1,523
Branches per 100k Pop.
28.3
#548 of 1,523
Median Deposits per Institution
$126M
The median deposits booked by a single institution in the county. #704 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
71.7%
of county deposits held by banks with $100M to $100B in assets. #725 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Concentrated
60%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2021 to 2026)-2.1% over 5 years
$1.2B
2021
$1.2B
2022
$1.2B
2023
$1.2B
2024
$1.2B
2025
$1.2B
2026

Branches: 25 in 2021 to 21 in 2026. Institutions: 9 to 8. Top-three share: 55% to 60%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
First State Bank of DeKalb County$273M23.0%4+10%
First Southern State Bank$218M18.3%4+21%
Regions Bank$218M18.3%2-8%
First Bank of Alabama$133M11.1%3+12%
Liberty Bank$119M10.0%3+14%
Peoples Independent Bank$111M9.3%3+8%
PNC Bank$64M5.3%1-53%
The Huntington National Bank$55M4.6%1-15%

The 8 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Huntsville-Decatur-Albertville market

DeKalb County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 4.5% of the market’s output and holds 5.8% of its deposits.

MeasureDeKalb CountyShare of parent market
2024 GDP$2.4B4.5%
Deposits$1.2B5.8%
Population74,0858.0%

View the full Huntsville-Decatur-Albertville market profile →

Recruiting in DeKalb County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like DeKalb County.

See how we help banks recruit commercial banking talent