Morgan County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $2.9B in deposits across 14 insured institutions and 30 branches. Renasant Bank is the largest deposit holder at 23.5% share. The top three institutions hold 53.0% of deposits, which places the county in the moderately concentrated band. Deposits have grown 21.3% since 2020 while the branch count fell by 3. It produces $6.6B of output, ranking #494 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 33 in 2020 to 30 in 2025. Institutions: 14 to 14. Top-three share: 50.0% to 53.0%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Renasant Bank | $671M | 23.5% | +87% |
| Regions Bank | $538M | 18.9% | -8% |
| Bank Independent | $303M | 10.6% | +29% |
| Peoples Bank of Alabama | $269M | 9.4% | +31% |
| PNC Bank, National Association | $241M | 8.4% | -38% |
| United Community Bank | $209M | 7.3% | no 2020 presence |
| Wells Fargo Bank, National Association | $198M | 6.9% | +52% |
| Cadence Bank | $111M | 3.9% | +33% |
| Traditions Bank | $85M | 3.0% | +81% |
| EvaBank | $78M | 2.8% | +35% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Huntsville-Decatur-Albertville market
Morgan County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 12.5% of the market’s output and holds 14.0% of its deposits.
| Measure | Morgan County | Share of Huntsville-Decatur-Albertville market |
|---|---|---|
| 2024 GDP | $6.6B | 12.5% |
| Deposits | $2.9B | 14.0% |
| Population | 126,483 | 13.6% |
View the full Huntsville-Decatur-Albertville market profile →
Recruiting in Morgan County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Morgan County, on a retained basis.
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