Market Intelligence

Morgan County, AL

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Morgan County, Alabama, a core county of the Huntsville-Decatur-Albertville, AL-TN market, holds $2.9B in deposits across 14 insured institutions and 30 branches. Renasant Bank is the largest deposit holder at 23.5% share. The top three banks hold 53% of deposits, which places the county in the Moderate band. Deposits have grown 21.3% since 2020 while the branch count fell by 9.1%. It produces $6.6B of output, ranking #494 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$6.6B
#494 of 1,523
Population
126,483
#512 of 1,523
GDP per Capita
$52,331
#516 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.9B
#516 of 1,523
Deposits per Capita
$22,553
#739 of 1,523
Deposits per Branch
$95M
#662 of 1,523
Competitive structure
Insured Institutions
14
#426 of 1,523
Branches per 100k Pop.
23.7
#793 of 1,523
Median Deposits per Institution
$154M
The median deposits booked by a single institution in the county. #507 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
65.7%
of county deposits held by banks with $100M to $100B in assets. #889 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
53%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+21.3% over 5 years
$2.4B
2020
$2.5B
2021
$2.7B
2022
$2.6B
2023
$2.7B
2024
$2.9B
2025

Branches: 33 in 2020 to 30 in 2025. Institutions: 14 to 14. Top-three share: 50% to 53%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Renasant Bank$671M23.5%3+87%
Regions Bank$538M18.9%3-8%
Bank Independent$303M10.6%4+29%
Peoples Bank of Alabama$269M9.4%5+31%
PNC Bank$241M8.4%3-38%
United Community Bank$209M7.3%1no 2020 presence
Wells Fargo Bank$198M6.9%1+52%
Cadence Bank$111M3.9%2+33%
Traditions Bank$85M3.0%1+81%
EvaBank$78M2.7%2+35%
River Bank & Trust$64M2.2%1no 2020 presence
CB&S Bank, Inc.$58M2.1%2+100%
Premier Bank of the South$24M0.8%1+85%
Woodforest National Bank$2M0.1%1+68%

The 14 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Huntsville-Decatur-Albertville market

Morgan County is one of 7 counties that make up the Huntsville-Decatur-Albertville, AL-TN market, a Combined Statistical Area (ranked #70 of 293 U.S. markets by economic output). It produces 12.5% of the market’s output and holds 14.0% of its deposits.

MeasureMorgan CountyShare of parent market
2024 GDP$6.6B12.5%
Deposits$2.9B14.0%
Population126,48313.6%

View the full Huntsville-Decatur-Albertville market profile →

Recruiting in Morgan County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Morgan County.

See how we help banks recruit commercial banking talent