Market Intelligence

Pickens County, SC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Pickens County, South Carolina, a core county of the Greenville-Spartanburg-Anderson, SC market, holds $2.9B in deposits across 15 insured institutions and 29 branches. Truist Bank is the largest deposit holder at 25.1% share. The top three institutions hold 51.6% of deposits, which places the county in the moderately concentrated band. Deposits have grown 19.6% since 2020 while the branch count fell by 1. It produces $4.7B of output, ranking #627 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$4.7B
#627 of 1,523
Total Deposits
$2.9B
#515 of 1,523
Population
139,198
#483 of 1,523
GDP per Capita
$33,558
#1,107 of 1,523
Insured Institutions
15
#382 of 1,523
Deposits per Branch
$99M
#618 of 1,523
Deposits per Capita
$20,530
#861 of 1,523
Branches per 100k Pop.
20.8
#946 of 1,523
Median Institution Size
$111M
Median deposits of the institutions operating in the county. #798 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
13.6%
of market deposits held by banks with $100M to $50B in assets. #1,437 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
51.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+19.6% over 5 years
$2.4B
2020
$3.0B
2021
$3.1B
2022
$3.0B
2023
$2.8B
2024
$2.9B
2025

Branches: 30 in 2020 to 29 in 2025. Institutions: 15 to 15. Top-three share: 54.7% to 51.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$717M25.1%3+14%
Wells Fargo Bank, National Association$400M14.0%3+17%
SouthState Bank, National Association$357M12.5%3+36%
Bank of America, National Association$353M12.3%2+6%
First-Citizens Bank & Trust Company$334M11.7%3+10%
TD Bank, National Association$202M7.1%3+13%
Pickens Savings and Loan Association, FA$114M4.0%2+29%
First Community Bank$111M3.9%1+33%
Pinnacle Bank$63M2.2%1+22%
The Park National Bank$59M2.1%1+49%

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Greenville-Spartanburg-Anderson market

Pickens County is one of 10 counties that make up the Greenville-Spartanburg-Anderson, SC market, a Combined Statistical Area (ranked #47 of 293 U.S. markets by economic output). It produces 5.7% of the market’s output and holds 7.8% of its deposits.

MeasurePickens CountyShare of Greenville-Spartanburg-Anderson market
2024 GDP$4.7B5.7%
Deposits$2.9B7.8%
Population139,1988.4%

View the full Greenville-Spartanburg-Anderson market profile →

Recruiting in Pickens County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pickens County, on a retained basis.

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