Market Intelligence

Pickens County, SC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Pickens County, South Carolina, a core county of the Greenville-Spartanburg-Anderson, SC market, holds $2.9B in deposits across 15 insured institutions and 29 branches. Truist Bank is the largest deposit holder at 25.1% share. The top three banks hold 52% of deposits, which places the county in the Moderate band. Deposits have grown 19.6% since 2020 while the branch count fell by 3.3%. It produces $4.7B of output, ranking #627 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$4.7B
#627 of 1,523
Population
139,198
#483 of 1,523
GDP per Capita
$33,558
#1,107 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$2.9B
#515 of 1,523
Deposits per Capita
$20,530
#861 of 1,523
Deposits per Branch
$99M
#618 of 1,523
Competitive structure
Insured Institutions
15
#382 of 1,523
Branches per 100k Pop.
20.8
#946 of 1,523
Median Deposits per Institution
$111M
The median deposits booked by a single institution in the county. #798 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
28.3%
of county deposits held by banks with $100M to $100B in assets. #1,374 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
52%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)+19.6% over 5 years
$2.4B
2020
$3.0B
2021
$3.1B
2022
$3.0B
2023
$2.8B
2024
$2.9B
2025

Branches: 30 in 2020 to 29 in 2025. Institutions: 15 to 15. Top-three share: 55% to 52%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Truist Bank$717M25.1%3+14%
Wells Fargo Bank$400M14.0%3+17%
SouthState Bank$357M12.5%3+36%
Bank of America$353M12.4%2+6%
First-Citizens Bank & Trust Company$334M11.7%3+10%
TD Bank$202M7.1%3+13%
Pickens Savings and Loan Association, FA$114M4.0%2+29%
First Community Bank$111M3.9%1+33%
Pinnacle Bank$63M2.2%1+22%
The Park National Bank$59M2.1%1+49%
United Community Bank$50M1.7%1+60%
JPMorgan Chase Bank$42M1.5%1+19%
Oconee Federal Savings and Loan Association$27M0.9%1+654%
Blue Ridge Bank$23M0.8%2+5,711%
Woodforest National Bank$6M0.2%2+50%

The 15 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Greenville-Spartanburg-Anderson market

Pickens County is one of 10 counties that make up the Greenville-Spartanburg-Anderson, SC market, a Combined Statistical Area (ranked #47 of 293 U.S. markets by economic output). It produces 5.7% of the market’s output and holds 7.8% of its deposits.

MeasurePickens CountyShare of parent market
2024 GDP$4.7B5.7%
Deposits$2.9B7.8%
Population139,1988.4%

View the full Greenville-Spartanburg-Anderson market profile →

Recruiting in Pickens County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Pickens County.

See how we help banks recruit commercial banking talent