Market Intelligence

Greenville-Spartanburg-Anderson, SC

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2026
Market Intelligence › Greenville-Spartanburg-Anderson, SC

Greenville-Spartanburg-Anderson, SC, a Combined Statistical Area, holds $36.8 billion in deposits across 43 insured institutions and 349 branches, and ranks #47 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 14.0% share. The top three banks hold 35% of deposits, which places the market in the Fragmented band. Deposits have grown 9.3% since 2021 while the branch count fell by 0.9%.

Economic scale
2024 Real GDP
$82.2B
#47 of 293
Population
1.66M
#41 of 293
GDP per Capita
$49,525
#185 of 293
Deposit market
Deposits (SOD, 6/30/26)
$36.8B
#55 of 293
Deposits per Capita
$22,170
#211 of 293
Deposits per Branch
$105M
#159 of 293
Competitive structure
Insured Institutions
43
#46 of 293
Branches per 100k Pop.
21.0
#183 of 293
Median Deposits per Institution
$251M
The median deposits booked by a single institution in the market. #114 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
41.9%
of market deposits held by banks with $100M to $100B in assets. #221 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Fragmented
35%
The combined deposit share of the top three banks by deposits in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Market Deposits (SOD, 2021 to 2026) +9.3% over 5 years
$33.6B
2021
$35.6B
2022
$36.3B
2023
$36.2B
2024
$36.5B
2025
$36.8B
2026

Branches: 352 in 2021 to 349 in 2026. Institutions: 39 to 43. Top-three share: 43% to 35%. Average deposits per branch: $105M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
deposits
Truist Bank$5.1B14.0%32-16%
Wells Fargo Bank$4.3B11.7%29-11%
Bank of America$3.4B9.3%19-2%
First-Citizens Bank & Trust Company$3.1B8.3%30+15%
TD Bank$2.9B7.9%16-3%
SouthState Bank$2.7B7.4%18+21%
United Community Bank$2.7B7.4%21+58%
Southern First Bank$1.7B4.7%4+47%
Bank of Travelers Rest$1.4B3.9%10+35%
Pinnacle Bank$1.0B2.8%8+12%
First Bank$714M1.9%6-13%
Arthur State Bank$624M1.7%14+10%
Countybank$623M1.7%10+12%
The Park National Bank$531M1.4%5+4%
JPMorgan Chase Bank$518M1.4%15+387%
Fifth Third Bank$442M1.2%8+7,080%
First Piedmont Federal Savings and Loan Association of Gaffney$420M1.1%7+7%
Oconee Federal Savings and Loan Association$420M1.1%5+32%
The Peoples Bank$394M1.1%8+8%
TowneBank$389M1.1%7-18%
United Bank$379M1.0%5+12%
The Commercial Bank$251M0.7%8+15%
Regions Bank$245M0.7%4+3%
First Horizon Bank$242M0.7%5-15%
First Community Bank$240M0.7%4+52%
PNC Bank$200M0.5%1+99%
Southern Bank$193M0.5%2no 2021 presence
Ameris Bank$184M0.5%2+71%
Blue Ridge Bank$182M0.5%6+18%
HomeTrust Bank$142M0.4%2+105%
CBL State Savings Bank$126M0.3%2+16%
Coastal Carolina National Bank$122M0.3%2+100%
Pickens Savings and Loan Association, FA$117M0.3%2+17%
Abbeville First Bank, SSB$114M0.3%2+39%
First National Bank of Pennsylvania$95M0.3%3+3%
First Reliance Bank$91M0.2%2+1%
The Huntington National Bank$82M0.2%2no 2021 presence
Woodruff Federal Savings and Loan Association$69M0.2%1-2%
First Palmetto Bank$56M0.2%1no 2021 presence
Woodforest National Bank$54M0.1%17+5%
The Fidelity Bank$46M0.1%2no 2021 presence
Encore Bank$15M<0.1%1no 2021 presence
First Carolina Bank$7M<0.1%1no 2021 presence

The 43 insured institutions with a branch presence in this market, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Greenville CountySouth Carolina$38.0B583,12546.3%49.4%
Spartanburg CountySouth Carolina$18.0B380,85721.9%17.2%
Anderson CountySouth Carolina$8.1B219,9309.9%11.6%
Pickens CountySouth Carolina$4.7B139,1985.7%8.0%
Oconee CountySouth Carolina$4.1B83,7755.0%4.6%
Greenwood CountySouth Carolina$3.7B70,3794.5%4.0%
Laurens CountySouth Carolina$2.4B71,8482.9%2.1%
Cherokee CountySouth Carolina$1.8B58,2752.2%1.5%
Union CountySouth Carolina$712M26,7990.9%0.8%
Abbeville CountySouth Carolina$627M24,8360.8%0.8%

Recruiting in the Greenville-Spartanburg-Anderson market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

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