Market Intelligence

Greenville-Spartanburg-Anderson, SC

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Greenville-Spartanburg-Anderson, SC

Greenville-Spartanburg-Anderson, SC, a Combined Statistical Area, holds $36.5 billion in deposits across 44 insured institutions and 348 branches, ranking #47 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 14.2% share. The top three institutions hold 35.6% of deposits, which places the market in the fragmented band. Deposits have grown 20.6% since 2020 while the branch count fell by 3.6%.

Economic scale
2024 Real GDP
$82.2B
#47 of 293
Population
1.66M
#41 of 293
GDP per Capita
$49,525
#185 of 293
Deposit market
Total Deposits
$36.5B
#55 of 293
Deposits per Capita
$22,001
#211 of 293
Deposits per Branch
$105M
#155 of 293
Competitive structure
Insured Institutions
44
#47 of 293
Branches per 100k Pop.
21.0
#185 of 293
Median Deposits per Institution
$312M
The median deposits booked by a single institution in the market. #77 of 293. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
33.7%
of market deposits held by banks with $100M to $50B in assets. #224 of 293. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
35.6%
The combined deposit share of the three largest institutions in the market. A lower share means deposits are spread across more institutions.

Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.

Deposit trend

Total market deposits (nominal), 2020 to 2025 +20.6% over 5 years
$30.3B
2020
$33.6B
2021
$35.6B
2022
$36.3B
2023
$36.2B
2024
$36.5B
2025

Branches: 361 in 2020 to 348 in 2025. Institutions: 40 to 44. Top-three share: 42.8% to 35.6%. Deposits per branch: $105M.

Institutions by deposits

InstitutionDepositsShare Branches5‑yr
Truist Bank$5.2B14.2%32-6%
Wells Fargo Bank$4.3B11.9%29-1%
Bank of America$3.5B9.6%19+12%
First-Citizens Bank & Trust Company$3.0B8.3%30+28%
TD Bank$2.8B7.8%17-6%
United Community Bank$2.7B7.3%21+75%
SouthState Bank$2.7B7.3%18+36%
Southern First Bank$1.8B4.9%4+61%
Bank of Travelers Rest$1.4B3.8%10+58%
First Bank$0.7B1.8%6no 2020 presence
Countybank$628M1.7%10+36%
Arthur State Bank$621M1.7%13+28%
The Park National Bank$542M1.5%5-7%
Pinnacle Bank$520M1.4%6+42%
Fifth Third Bank$461M1.3%8no 2020 presence
Synovus Bank$451M1.2%3+9%
Dogwood State Bank$443M1.2%7no 2020 presence
First Piedmont Federal Savings and Loan Association of Gaffney$410M1.1%7+19%
JPMorgan Chase Bank$404M1.1%13+1,037%
Oconee Federal Savings and Loan Association$396M1.1%5+28%
The Peoples Bank$390M1.1%8+33%
United Bank$357M1.0%5+9%
First Horizon Bank$268M0.7%5+3%
PNC Bank$253M0.7%1+588%
Regions Bank$248M0.7%4+21%
The Commercial Bank$239M0.7%8+29%
First Community Bank$229M0.6%4+71%
Ameris Bank$222M0.6%3+136%
Southern Bank$180M0.5%2no 2020 presence
Blue Ridge Bank$177M0.5%6+37%
Coastal Carolina National Bank$121M0.3%2+209%
CBL State Savings Bank$119M0.3%2+13%
HomeTrust Bank$114M0.3%2+31%
Pickens Savings and Loan Association, FA$114M0.3%2+29%
Abbeville First Bank, SSB$110M0.3%2+54%
First National Bank of Pennsylvania$106M0.3%3+11%
First Reliance Bank$93M0.3%2+20%
Woodruff Federal Savings and Loan Association$62M0.2%1-14%
Woodforest National Bank$54M0.1%17+30%
Encore Bank$45M0.1%1no 2020 presence
First Palmetto Bank$40M0.1%1no 2020 presence
The Fidelity Bank$36M0.1%2no 2020 presence
First Carolina Bank$3M0.0%1no 2020 presence
The Huntington National Bank$3M0.0%1no 2020 presence

The 44 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.

Counties in this market

CountyStateGDP PopulationShare of Market GDP Share of Market Deposits
Greenville CountySouth Carolina$38.0B583,12546.3%49.9%
Spartanburg CountySouth Carolina$18.0B380,85721.9%16.9%
Anderson CountySouth Carolina$8.1B219,9309.9%11.4%
Pickens CountySouth Carolina$4.7B139,1985.7%7.8%
Oconee CountySouth Carolina$4.1B83,7755.0%4.5%
Greenwood CountySouth Carolina$3.7B70,3794.5%4.1%
Laurens CountySouth Carolina$2.4B71,8482.9%2.1%
Cherokee CountySouth Carolina$1.8B58,2752.2%1.5%
Union CountySouth Carolina$712M26,7990.9%0.9%
Abbeville CountySouth Carolina$627M24,8360.8%0.8%

Recruiting in the Greenville-Spartanburg-Anderson market

No single institution dominates deposits here, which often means more competitors of a size where a well-positioned team has room to compete. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.

See how we help banks recruit commercial banking talent