Greenville-Spartanburg-Anderson, SC holds $36.5 billion in deposits across 44 insured institutions and 348 branches, ranking #47 of 293 U.S. markets by economic output. Truist Bank is the largest deposit holder at 14.2% share. The top three institutions hold 35.6% of deposits, which places the market in the fragmented band. Deposits have grown 21% since 2020 while the branch count fell by 13.
Deposit trend
Branches: 361 in 2020 to 348 in 2025. Institutions: 40 to 44. Top-three share: 42.8% to 35.6%. Deposits per branch: $105M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Truist Bank | 5.2B | 14.2% | -6% |
| Wells Fargo Bank | 4.3B | 11.9% | -1% |
| Bank of America | 3.5B | 9.6% | +12% |
| First-Citizens Bank & Trust Company | 3.0B | 8.3% | +28% |
| TD Bank | 2.8B | 7.8% | -6% |
| United Community Bank | 2.7B | 7.3% | +75% |
| SouthState Bank | 2.7B | 7.3% | +36% |
| Southern First Bank | 1.8B | 4.9% | +61% |
| Bank of Travelers Rest | 1.4B | 3.8% | +58% |
| First Bank | 0.7B | 1.8% | new since 2020 |
The 10 largest of 44 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Greenville County | South Carolina | $38,032M | 583,125 | 46.3% |
| Spartanburg County | South Carolina | $18,033M | 380,857 | 21.9% |
| Anderson County | South Carolina | $8,125M | 219,930 | 9.9% |
| Pickens County | South Carolina | $4,671M | 139,198 | 5.7% |
| Oconee County | South Carolina | $4,095M | 83,775 | 5.0% |
| Greenwood County | South Carolina | $3,680M | 70,379 | 4.5% |
| Laurens County | South Carolina | $2,364M | 71,848 | 2.9% |
| Cherokee County | South Carolina | $1,824M | 58,275 | 2.2% |
| Union County | South Carolina | $712M | 26,799 | 0.9% |
| Abbeville County | South Carolina | $627M | 24,836 | 0.8% |
Recruiting in Greenville
No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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