Market Intelligence

Greenville County, SC

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Greenville County, South Carolina, a core county of the Greenville-Spartanburg-Anderson, SC market, holds $18.2B in deposits across 36 insured institutions and 153 branches. Truist Bank is the largest deposit holder at 11.9% share. The top three institutions hold 33.6% of deposits, which places the county in the fragmented band. Deposits have grown 27.2% since 2020 while the branch count rose by 7. It produces $38.0B of output, ranking #123 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$38.0B
#123 of 1,523
Total Deposits
$18.2B
#128 of 1,523
Population
583,125
#122 of 1,523
GDP per Capita
$65,222
#259 of 1,523
Insured Institutions
36
#57 of 1,523
Deposits per Branch
$119M
#387 of 1,523
Deposits per Capita
$31,236
#339 of 1,523
Branches per 100k Pop.
26.2
#648 of 1,523
Median Institution Size
$140M
Median deposits of the institutions operating in the county. #580 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
36.7%
of market deposits held by banks with $100M to $50B in assets. #1,154 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: fragmented
33.6%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025+27.2% over 5 years
$14.3B
2020
$15.9B
2021
$17.1B
2022
$18.2B
2023
$18.1B
2024
$18.2B
2025

Branches: 146 in 2020 to 153 in 2025. Institutions: 30 to 36. Top-three share: 45.1% to 33.6%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Truist Bank$2.2B11.9%14+1%
Wells Fargo Bank, National Association$2.0B11.2%13-13%
Bank of America, National Association$1.9B10.6%12+12%
Southern First Bank$1.8B9.8%4+61%
TD Bank, National Association$1.8B9.7%8-10%
United Community Bank$1.5B8.3%9+123%
Bank of Travelers Rest$1.4B7.5%10+58%
SouthState Bank, National Association$966M5.3%5+31%
First-Citizens Bank & Trust Company$809M4.4%9+36%
First Bank$412M2.3%4no 2020 presence

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Greenville-Spartanburg-Anderson market

Greenville County is one of 10 counties that make up the Greenville-Spartanburg-Anderson, SC market, a Combined Statistical Area (ranked #47 of 293 U.S. markets by economic output). It produces 46.3% of the market’s output and holds 49.9% of its deposits.

MeasureGreenville CountyShare of Greenville-Spartanburg-Anderson market
2024 GDP$38.0B46.3%
Deposits$18.2B49.9%
Population583,12535.1%

View the full Greenville-Spartanburg-Anderson market profile →

Recruiting in Greenville County

Deposits are spread across a competitive field of institutions, so the bankers worth recruiting are dispersed across more of them. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Greenville County, on a retained basis.

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