Santa Fe County, New Mexico, a core county of the Albuquerque-Santa Fe-Los Alamos, NM market, holds $4.8B in deposits across 11 insured institutions and 30 branches. Wells Fargo Bank, National Association is the largest deposit holder at 25.6% share. The top three institutions hold 54.2% of deposits, which places the county in the moderately concentrated band. Deposits have grown 31.5% since 2020 while the branch count fell by 3. It produces $7.9B of output, ranking #425 of the 1,523 counties within a CSA or MSA by economic output.
Deposit trend
Branches: 33 in 2020 to 30 in 2025. Institutions: 10 to 11. Top-three share: 52.1% to 54.2%.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Wells Fargo Bank, National Association | $1.2B | 25.6% | +72% |
| Sunflower Bank, National Association | $685M | 14.3% | +14% |
| Enterprise Bank & Trust | $682M | 14.3% | +54% |
| Bank of America, National Association | $681M | 14.2% | +17% |
| Century Bank | $632M | 13.2% | +25% |
| UMB Bank, National Association | $345M | 7.2% | no 2020 presence |
| U.S. Bank National Association | $264M | 5.5% | +20% |
| First-Citizens Bank & Trust Company | $121M | 2.5% | +145% |
| Washington Federal Bank | $73M | 1.5% | +50% |
| BOKF, National Association | $38M | 0.8% | +36% |
The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than organic growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.
Part of the Albuquerque-Santa Fe-Los Alamos market
Santa Fe County is one of 9 counties that make up the Albuquerque-Santa Fe-Los Alamos, NM market, a Combined Statistical Area (ranked #60 of 293 U.S. markets by economic output). It produces 12.3% of the market’s output and holds 18.7% of its deposits.
| Measure | Santa Fe County | Share of Albuquerque-Santa Fe-Los Alamos market |
|---|---|---|
| 2024 GDP | $7.9B | 12.3% |
| Deposits | $4.8B | 18.7% |
| Population | 156,907 | 13.4% |
View the full Albuquerque-Santa Fe-Los Alamos market profile →
Recruiting in Santa Fe County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Santa Fe County, on a retained basis.
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