Santa Fe County, New Mexico, a core county of the Albuquerque-Santa Fe-Los Alamos, NM market, holds $4.8B in deposits across 11 insured institutions and 30 branches. Wells Fargo Bank is the largest deposit holder at 27.6% share. The top three banks hold 55% of deposits, which places the county in the Moderate band. Deposits have grown 15.5% since 2021. It produced $7.9B of real gross domestic product in 2024, ranking #425 of the 1,523 ranked counties by economic output.
Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 30 in 2021 to 30 in 2026. Institutions: 10 to 11. Top-three share: 52% to 55%.
Institutions by deposits
| Institution | Deposits | Share | 5‑yr deposits |
|---|---|---|---|
| Wells Fargo Bank | $1.3B | 27.6% | +68% |
| Enterprise Bank & Trust | $659M | 13.6% | +20% |
| Bank of America | $647M | 13.4% | -5% |
| Century Bank | $637M | 13.1% | +7% |
| Sunflower Bank | $633M | 13.1% | -7% |
| UMB Bank | $364M | 7.5% | -11% |
| U.S. Bank | $270M | 5.6% | -13% |
| First-Citizens Bank & Trust Company | $130M | 2.7% | +65% |
| WaFd Bank | $74M | 1.5% | +28% |
| JPMorgan Chase Bank | $50M | 1.0% | no 2021 presence |
| BOKF | $41M | 0.9% | +34% |
The 11 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2026. Five-year change compares the same institution’s county deposits in 2021 and 2026. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2021 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.
Part of the Albuquerque-Santa Fe-Los Alamos market
Santa Fe County is one of 9 counties that make up the Albuquerque-Santa Fe-Los Alamos, NM market, a Combined Statistical Area (ranked #60 of 293 U.S. markets by economic output). It produces 12.3% of the market’s output and holds 18.0% of its deposits.
| Measure | Santa Fe County | Share of parent market |
|---|---|---|
| 2024 GDP | $7.9B | 12.3% |
| Deposits | $4.8B | 18.0% |
| Population | 156,907 | 13.4% |
View the full Albuquerque-Santa Fe-Los Alamos market profile →
Recruiting in Santa Fe County
Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Santa Fe County.
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