Market Intelligence

Bernalillo County, NM

Banking market profile · FDIC Summary of Deposits (SOD), June 30, 2025

Bernalillo County, New Mexico, a core county of the Albuquerque-Santa Fe-Los Alamos, NM market, holds $15.8B in deposits across 25 insured institutions and 104 branches. Bank of America, National Association is the largest deposit holder at 26.9% share. The top three banks hold 59% of deposits, which places the county in the Moderate band. Deposits have fallen 3.5% since 2020 while the branch count fell by 9.6%. It produces $43.5B of output, ranking #110 of the 1,523 ranked counties by economic output.

Economic scale
2024 Real GDP
$43.5B
#110 of 1,523
Population
667,601
#107 of 1,523
GDP per Capita
$65,212
#260 of 1,523
Deposit market
Deposits (SOD, 6/30/25)
$15.8B
#142 of 1,523
Deposits per Capita
$23,739
#675 of 1,523
Deposits per Branch
$152M
#189 of 1,523
Competitive structure
Insured Institutions
25
#135 of 1,523
Branches per 100k Pop.
15.6
#1,252 of 1,523
Median Deposits per Institution
$206M
The median deposits booked by a single institution in the county. #321 of 1,523. A lower figure means institutions typically hold smaller deposit positions here; it reflects local deposit presence, not an institution’s overall size. See Community & Regional Bank Share for institution scale.
Community & Regional Bank Share
36.1%
of county deposits held by banks with $100M to $100B in assets. #1,273 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Banks’ Deposit Share: Moderate
59%
The combined deposit share of the top three banks by deposits in the county. A lower share means deposits are spread across more institutions.

Ranks show where the county stands among the 1,523 ranked counties (those within a Combined or Metropolitan Statistical Area that have a branch). They describe relative position, not a rating of market quality or suitability.

Deposit trend

County Deposits (SOD, 2020 to 2025)-3.5% over 5 years
$16.4B
2020
$18.3B
2021
$19.0B
2022
$18.0B
2023
$17.6B
2024
$15.8B
2025

Branches: 115 in 2020 to 104 in 2025. Institutions: 22 to 25. Top-three share: 66% to 59%.

Institutions by deposits

InstitutionDepositsShareBranches5‑yr
deposits
Bank of America$4.3B26.9%10+27%
Wells Fargo Bank$2.9B18.0%15-50%
BOKF$2.2B13.9%10+21%
UMB Bank$1.2B7.3%6no 2020 presence
U.S. Bank$985M6.2%8+25%
BMO Bank$981M6.2%15-43%
Washington Federal Bank$776M4.9%3+128%
PNC Bank$519M3.3%7-35%
Sunflower Bank$374M2.4%2+3%
JPMorgan Chase Bank$298M1.9%7no 2020 presence
Century Bank$263M1.7%1+35%
First-Citizens Bank & Trust Company$229M1.4%1+128%
Main Bank$206M1.3%1+9%
Enterprise Bank & Trust$171M1.1%1+313%
Southwest Capital Bank$150M0.9%1-9%
Capra Bank$144M0.9%1no 2020 presence
United Business Bank$79M0.5%1+62%
First American Bank$52M0.3%2+23%
NBH Bank$51M0.3%1+24%
TBK Bank, SSB$32M0.2%1+48%
Western Commerce Bank$21M0.1%1-18%
First National Bank Texas$21M0.1%6+35%
First American Trust, FSB$17M0.1%1+345%
Citizens Bank of Las Cruces$6M<0.1%1no 2020 presence
DSRM National Bank$0M<0.1%10%

The 25 insured institutions with a branch presence in this county, per the FDIC Summary of Deposits, June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year. Deposit figures are nominal and are not adjusted for inflation.

Part of the Albuquerque-Santa Fe-Los Alamos market

Bernalillo County is one of 9 counties that make up the Albuquerque-Santa Fe-Los Alamos, NM market, a Combined Statistical Area (ranked #60 of 293 U.S. markets by economic output). It produces 68.0% of the market’s output and holds 62.2% of its deposits.

MeasureBernalillo CountyShare of parent market
2024 GDP$43.5B68.0%
Deposits$15.8B62.2%
Population667,60157.0%

View the full Albuquerque-Santa Fe-Los Alamos market profile →

Recruiting in Bernalillo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Bernalillo County.

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