Market Intelligence

Bernalillo County, NM

Banking market profile · FDIC Summary of Deposits, June 30, 2025

Bernalillo County, New Mexico, a core county of the Albuquerque-Santa Fe-Los Alamos, NM market, holds $15.8B in deposits across 25 insured institutions and 104 branches. Bank of America, National Association is the largest deposit holder at 26.9% share. The top three institutions hold 58.8% of deposits, which places the county in the moderately concentrated band. Deposits have fallen 3.5% since 2020 while the branch count fell by 11. It produces $43.5B of output, ranking #110 of the 1,523 counties within a CSA or MSA by economic output.

2024 Real GDP
$43.5B
#110 of 1,523
Total Deposits
$15.8B
#142 of 1,523
Population
667,601
#107 of 1,523
GDP per Capita
$65,212
#260 of 1,523
Insured Institutions
25
#135 of 1,523
Deposits per Branch
$152M
#189 of 1,523
Deposits per Capita
$23,739
#675 of 1,523
Branches per 100k Pop.
15.6
#1,252 of 1,523
Median Institution Size
$206M
Median deposits of the institutions operating in the county. #321 of 1,523. A smaller figure signals a market served mainly by community-scale banks.
Community & Regional Bank Share
14.9%
of market deposits held by banks with $100M to $50B in assets. #1,425 of 1,523. A higher share points to a market where small to mid-size institutions, the kind that compete on relationships and local decision-making, hold more ground.
Top-3 Deposit Share: moderately concentrated
58.8%
The combined deposit share of the three largest institutions in the county. A lower share means deposits are spread across more institutions.

Deposit trend

Total county deposits, 2020 to 2025-3.5% over 5 years
$16.4B
2020
$18.3B
2021
$19.0B
2022
$18.0B
2023
$17.6B
2024
$15.8B
2025

Branches: 115 in 2020 to 104 in 2025. Institutions: 22 to 25. Top-three share: 66.3% to 58.8%.

Leading institutions by deposits

InstitutionDepositsShareBranches5‑yr
Bank of America, National Association$4.3B26.9%10+27%
Wells Fargo Bank, National Association$2.9B18.0%15-50%
BOKF, National Association$2.2B13.9%10+21%
UMB Bank, National Association$1.2B7.3%6no 2020 presence
U.S. Bank National Association$985M6.2%8+25%
BMO Bank National Association$981M6.2%15-43%
Washington Federal Bank$776M4.9%3+128%
PNC Bank, National Association$519M3.3%7-35%
Sunflower Bank, National Association$374M2.4%2+3%
JPMorgan Chase Bank, National Association$298M1.9%7no 2020 presence

The 10 insured institutions with a branch presence in this county, as of June 30, 2025. Five-year change compares the same institution’s county deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. Even so, a large gain can reflect acquisition rather than competitive growth; “no 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this county that year.

Part of the Albuquerque-Santa Fe-Los Alamos market

Bernalillo County is one of 9 counties that make up the Albuquerque-Santa Fe-Los Alamos, NM market, a Combined Statistical Area (ranked #60 of 293 U.S. markets by economic output). It produces 68.0% of the market’s output and holds 62.2% of its deposits.

MeasureBernalillo CountyShare of Albuquerque-Santa Fe-Los Alamos market
2024 GDP$43.5B68.0%
Deposits$15.8B62.2%
Population667,60157.0%

View the full Albuquerque-Santa Fe-Los Alamos market profile →

Recruiting in Bernalillo County

Deposits are split among a moderate number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like Bernalillo County, on a retained basis.

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