San Antonio-New Braunfels-Kerrville, TX, a Combined Statistical Area, holds $178.2 billion in deposits across 72 insured institutions and 429 branches, ranking #35 of 293 U.S. markets by economic output. USAA Federal Savings Bank is the largest deposit holder at 52.0% share. The top three institutions hold 76.9% of deposits, which places the market in the concentrated band. Deposits have grown 23.4% since 2020 while the branch count fell by 4.0%.
Ranks show where the market stands among the 293 markets (Combined and Metropolitan Statistical Areas). They describe relative position, not a rating of market quality or suitability.
Deposit trend
Branches: 447 in 2020 to 429 in 2025. Institutions: 65 to 72. Top-three share: 76.6% to 76.9%. Deposits per branch: $415M.
Institutions by deposits
The 72 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution’s deposits in 2020 and 2025. Institutions are tracked by FDIC certificate number, and where an institution acquired another bank, the acquired bank’s prior deposits are folded into the baseline so the change reflects the combined, continuing franchise rather than reading as new. “No 2020 presence” means neither the institution nor a bank it later absorbed reported deposits in this market that year. Deposit figures are nominal and are not adjusted for inflation.
Counties in this market
| County | State | GDP | Population | Share of Market GDP | |
|---|---|---|---|---|---|
| Bexar County | Texas | $127.6B | 2,160,088 | 78.1% | 92.1% |
| Guadalupe County | Texas | $12.5B | 201,111 | 7.7% | 1.5% |
| Comal County | Texas | $9.2B | 209,166 | 5.6% | 1.9% |
| Atascosa County | Texas | $4.3B | 53,590 | 2.6% | 0.4% |
| Kendall County | Texas | $2.7B | 53,289 | 1.7% | 1.1% |
| Kerr County | Texas | $2.5B | 54,037 | 1.5% | 0.9% |
| Wilson County | Texas | $1.4B | 56,139 | 0.9% | 0.4% |
| Gillespie County | Texas | $1.4B | 28,527 | 0.8% | 0.9% |
| Medina County | Texas | $1.2B | 56,881 | 0.8% | 0.6% |
| Bandera County | Texas | $421M | 22,876 | 0.3% | 0.2% |
Recruiting in the San Antonio-New Braunfels-Kerrville market
Deposits are held closely by the largest banks, which often means the bankers worth recruiting are inside a small number of institutions. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one.
See how we help banks recruit commercial banking talent