San Antonio-New Braunfels-Kerrville, TX holds $178.2 billion in deposits across 72 insured institutions and 429 branches, ranking #35 of 293 U.S. markets by economic output. USAA Federal Savings Bank is the largest deposit holder at 52.0% share. The top three institutions hold 76.9% of deposits, which places the market in the concentrated band. Deposits have grown 23% since 2020 while the branch count fell by 18.
Deposit trend
Branches: 447 in 2020 to 429 in 2025. Institutions: 65 to 72. Top-three share: 76.6% to 76.9%. Deposits per branch: $415M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| USAA Federal Savings Bank | 92.8B | 52.0% | +8% |
| Citibank | 31.1B | 17.5% | +118% |
| Frost Bank | 13.1B | 7.3% | +29% |
| Bank of America | 5.3B | 3.0% | +11% |
| Wells Fargo Bank | 4.9B | 2.8% | -10% |
| JPMorgan Chase Bank | 4.8B | 2.7% | +24% |
| Broadway National Bank | 4.4B | 2.4% | +25% |
| PNC Bank | 2.8B | 1.6% | new since 2020 |
| Jefferson Bank | 2.5B | 1.4% | +34% |
| Texas Partners Bank | 1.6B | 0.9% | +70% |
The 10 largest of 72 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Bexar County | Texas | $127,564M | 2,160,088 | 78.1% |
| Guadalupe County | Texas | $12,527M | 201,111 | 7.7% |
| Comal County | Texas | $9,194M | 209,166 | 5.6% |
| Atascosa County | Texas | $4,304M | 53,590 | 2.6% |
| Kendall County | Texas | $2,737M | 53,289 | 1.7% |
| Kerr County | Texas | $2,494M | 54,037 | 1.5% |
| Wilson County | Texas | $1,413M | 56,139 | 0.9% |
| Gillespie County | Texas | $1,362M | 28,527 | 0.8% |
| Medina County | Texas | $1,225M | 56,881 | 0.8% |
| Bandera County | Texas | $421M | 22,876 | 0.3% |
Recruiting in San Antonio
Deposits are held closely by the largest institutions, which often means the bankers worth recruiting are inside a small number of houses. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
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