Columbia-Sumter-Orangeburg, SC holds $30.2 billion in deposits across 30 insured institutions and 189 branches, ranking #65 of 293 U.S. markets by economic output. Bank of America is the largest deposit holder at 31.7% share. The top three institutions hold 57.5% of deposits, which places the market in the moderate band. Deposits have grown 12% since 2020 while the branch count fell by 23.
Deposit trend
Branches: 212 in 2020 to 189 in 2025. Institutions: 27 to 30. Top-three share: 63.7% to 57.5%. Deposits per branch: $160M.
Leading institutions by deposits
| Institution | Deposits | Share | 5‑yr |
|---|---|---|---|
| Bank of America | 9.6B | 31.7% | +33% |
| Truist Bank | 4.4B | 14.5% | +53% |
| First-Citizens Bank & Trust Company | 3.4B | 11.2% | +28% |
| Wells Fargo Bank | 3.1B | 10.3% | -56% |
| Synovus Bank | 2.0B | 6.6% | +20% |
| SouthState Bank | 1.7B | 5.5% | +16% |
| First Community Bank | 1.3B | 4.3% | +55% |
| TD Bank | 1.1B | 3.5% | +21% |
| OPTUS Bank | 0.6B | 2.1% | +448% |
| First Palmetto Bank | 0.5B | 1.7% | +30% |
The 10 largest of 30 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.
Counties in this market
| County | State | GDP | Population | Share of GDP |
|---|---|---|---|---|
| Richland County | South Carolina | $29,406M | 434,956 | 49.9% |
| Lexington County | South Carolina | $15,202M | 317,588 | 25.8% |
| Sumter County | South Carolina | $4,750M | 105,067 | 8.1% |
| Orangeburg County | South Carolina | $3,076M | 83,177 | 5.2% |
| Kershaw County | South Carolina | $2,640M | 73,166 | 4.5% |
| Newberry County | South Carolina | $1,526M | 39,561 | 2.6% |
| Fairfield County | South Carolina | $1,108M | 20,340 | 1.9% |
| Calhoun County | South Carolina | $702M | 14,188 | 1.2% |
| Saluda County | South Carolina | $502M | 19,680 | 0.9% |
Recruiting in Columbia
Deposits are neither closely held nor widely dispersed, which usually leaves room for a well-led team to take share without competing head-on with a dominant holder. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.
Start a confidential conversation