Market Intelligence

Rockford-Freeport-Rochelle, IL

Banking market profile · FDIC Summary of Deposits, June 30, 2025
Market Intelligence › Rockford-Freeport-Rochelle, IL

Rockford-Freeport-Rochelle, IL holds $11.7 billion in deposits across 29 insured institutions and 108 branches, ranking #131 of 293 U.S. markets by economic output. UMB Bank is the largest deposit holder at 14.5% share. The top three institutions hold 35.0% of deposits, which places the market in the fragmented band. Deposits have grown 16% since 2020 while the branch count fell by 19.

$20.9B
2024 GDP
$11.7B
Deposits
29
Institutions
35.0%
Top-3 share

Deposit trend

Total market deposits, 2020 to 2025 +16.4% over 5 years
$10.1B
20
$11.0B
21
$11.3B
22
$11.0B
23
$11.2B
24
$11.7B
25

Branches: 127 in 2020 to 108 in 2025. Institutions: 36 to 29. Top-three share: 29.7% to 35.0%. Deposits per branch: $108M.

Leading institutions by deposits

InstitutionDepositsShare Branches5‑yr
UMB Bank1.7B14.5%4new since 2020
Foresight Bank1.3B10.7%10+425%
Midland States Bank1.2B9.9%10+8%
JPMorgan Chase Bank0.9B8.0%4+11%
BMO Bank0.7B6.0%7+4%
Associated Bank0.7B5.8%5-6%
St. Charles Bank & Trust Company0.6B5.0%3new since 2020
First Mid Bank & Trust0.6B4.9%5new since 2020
Stillman BancCorp N.A.0.6B4.7%6+23%
U.S. Bank0.5B4.1%7+9%

The 10 largest of 29 insured institutions with a branch presence, as of June 30, 2025. Five-year change compares the same institution's deposits in 2020 and 2025; an acquirer absorbs the balances of banks it bought.

Counties in this market

CountyStateGDP PopulationShare of GDP Share of deposits
Winnebago CountyIllinois$14,429M283,67469.0%67.5%
Ogle CountyIllinois$2,942M51,39914.1%12.3%
Stephenson CountyIllinois$1,900M43,2209.1%13.4%
Boone CountyIllinois$1,628M53,5687.8%6.8%

Recruiting in Rockford

No single institution dominates deposits here, which usually means more competitors of a size where a strong team can move meaningful share. Who holds the deposits, and how contested the market is, shapes both the runway for growth and the competition you would be recruiting against. We recruit commercial relationship managers, banking teams, and market leaders for banks building in markets like this one, on a retained basis.

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